Will Torres: Value your worth as an agent

As one of Brisbane’s Top 5 Sales People of the Year, lead agent and Director of Torres Property Will Torres has made his mark in real estate through his impressive sales record and upmarket service.

Years in the industry? 
16 years

What’s a special place in your local area? 
My office. It’s my second home. Other than that, I love to visit property at the high peaks of Coorparoo that show off the epic Brisbane city view.

Did you choose real estate or did real estate choose you? 
We chose each other. I thought I would jump (blindly) into the real estate world, and it gave me so much in return that I was highly addicted.

First sale? 
My first sale was originally on the market with another agency and the owners wanted a fresh approach, gave me a chance and I ended up selling it for $45,000 more than what the previous agent had told them it was worth.

That’s the addiction of the game; when you can come in and exceed expectations, you want to achieve the same buzz and results for all your future clients.

Most memorable sale? 
Every sale is memorable to me because I deal with unique people every time, and that’s the joy of my work.

What type of business do you focus on? 
Residential sales in the suburbs of Brisbane. Within 10-15km radius of the CBD.

What’s the most important part of your day? 
Getting back to all email and phone inquiries, contacting my vendors to give them updates on what is happening with their properties, buyers, offers, etc. Managing my staff and assisting them with negotiations and any troubleshooting.

Where would you like to be this time next year? 
Having started Torres Property Management and having grown a healthy rent roll and Property Management team.

Challenge for the industry? 
Agents need to value their worth, and uphold a high industry commission rate so as to not undercut one another. At the end of the day, it’s the agents that control their rate and when they drop their commission, they undervalue their service.

What’s the best piece of advice you’ve been given?  
Respect everyone on the way up, because they are the same people on the way back down – stay consistent, stay humble.

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