We Are Real Estate

Warren McCarthy: Winning customer service

You might not win an Olympic medal for real estate, but as C21 Australasia’s Warren McCarthy learned early on in his career, you might have a sporting champion come to you

On getting into real estate
I got drawn into a family business with my father in 1980, and eventually my brother joined us also.

The happiest moment in my career
Working in like-minded teams for the development of others. And, the joy from helping solve people’s problems and noting their appreciation. 

The most memorable moment
This probably goes to a property in Rose Bay, Sydney, that I listed and sold when at LJ Hooker Double Bay.

It was a lovely old character-filled home with gun barrel views down to the Harbour Bridge. It sold for around $5 million back in 2001.

Whilst it didn’t sell to him, I had a ‘secret’ inspection at the time with a young Ian Thorpe, who had taken the Sydney Olympic Games by storm in 2000 achieving many gold medals.

Best advice he’s received
Be yourself

Biggest challenge
Staying relevant in the eyes of the customer. We have to provide awesome service across all that we do and in essence obsess over them, so that they receive outstanding value for the marketing and negotiation expertise we provide, which in turn assists achieve the best result possible for their property.

Another ongoing challenge is technology – ensuring that we embrace technology with the customer in mind. 

Change for good?
Getting control of the data that the industry effectively creates (via sales and property management results), so that the industry can drive greater value to the customer, and to the agency business. 

‘Elite’ agent means
One who excels from the constant serving of the customer, in the marketplace in which they operate, and, one who has meaningful interaction with their community.

The elite agent also loves to share their experiences for others to grow and develop their skills or knowledge, often working with people within the same office, network, group or the broader industry. 

#WeAreRealEstate is a series of short interviews with 140 agents all over Australia exploring the industry’s hopes, concerns, future challenges, and what it really means to be an Elite Agent.

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