Allie Coutts has sold a three-bedroom house at 35 Bellerose Street, The Gap, for $1.375 million via private treaty after two weeks on market, securing four offers in the first weekend for vendors already committed to their next purchase.
When speed mattered most
The stakes were clear from the start. The vendors had entered into a contract on their dream home and needed certainty fast. Speed wasn’t a bonus — it was the entire brief.
“The sellers wanted that contract signed that first weekend for their own peace of mind,” Allie said.
Building interest before the reveal
Allie’s strategy was to create competition before buyers even saw the property. She launched an off-market campaign while the vendors were still preparing the home — reaching out to her database and the local community before photos were taken.
“We had secured some interest in the property before they even knew what it looked like,” she said.
The preparation work was thorough. The vendors partially styled the home, tidied the yard, and moved out for a couple of weekends to ensure the property presented beautifully. By the time inspections opened that first Saturday, Allie already had buyers primed to act.
She scheduled multiple inspections across the weekend. Four offers came through by Sunday.
The buyer who was ready
The successful buyers were first-home purchasers who had been searching for a long time. They’d been living in a city unit and had always planned to buy their first home in the suburbs.
“They’d been in Australia just a few years, and The Gap had been in their sphere of interest,” Allie said.
The pool and outdoor area sealed it for them. They could see how they could add value to the home as well.
Allie negotiated with them through Sunday afternoon and into the evening, reaching agreement late that night. The contract was signed, delivering the outcome the vendors needed.
The professional call
Allie was candid about the trade-off. She believed there might have been more money on the table if the property had been exposed more widely, but that wasn’t what the vendors wanted.
“They were not very risk-tolerant. Their dream home was waiting for them, and they really did not want to lose that,” she said.
The vendors were over the moon when it was done and dusted inside a weekend. They had been stressed in the preceding days, and the speed and certainty gave them exactly what they needed.
The Gap’s enduring appeal
The Gap’s appeal lies in its multi-generational commitment to the suburb. Families settle here for the long term, drawn to the bushland surrounds, family-oriented character, and village amenities. It’s the kind of suburb where buyers who find the right home tend to stay.
“If there’s one thing we know about people that live in The Gap, they love living there so much they generally hope to never ever leave it,” Allie said.
What’s happening now
Buyers are being more cautious than they were earlier in the year, Allie said. They’re taking their time, doing multiple inspections, and being discerning about where they spend their money. In some cases, rising interest rates have impacted purchasing ability.
But buyers who are out looking still need a place to call home, and good transactions are still happening — they’re just taking longer than in the first quarter.
“The presentation of the home is really important to make a place look inviting, no matter how popular the suburb is,” Allie said.
About the Agent
Allie Coutts from Atlas Brisbane brings strategic insight, discretion, and a global perspective to real estate across Stafford Heights, Chermside West, Stafford, Everton Park, and Gaythorne. With two decades in education and 14 years living and working internationally, she guides clients through important transitions with clarity and care. Deeply connected to her local community, Allie supports initiatives through NOW Business Building Community and Orange Sky Stafford. Visit Allie’s website for more information or call Allie on 0459317039.