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Video of the Week: Two is better than one in Henley Beach

When the team at OusProperty were making a video for 296 Seaview Road in Henley Beach they decided to embrace the theory that more is more and let the viewers decide.

“The property for sale is a proud standing townhouse with ocean views, it demanded a creative campaign,” said OusProperty agent Brad Henderson.

This is one of the videos they produced, the less traditional mobile-style ‘behind the scenes’ of 296 Seaview Road.

Now here’s the traditional property video – a beautiful cinematic piece of this stunning Henley Beach townhouse.

So which one did better? Well according to views it was the non-traditional ‘behind the scenes’ video which struck a chord with viewers, it managed almost 2000 more views than the cinematic masterpiece.

Mr Henderson says the team posted both videos to their Facebook page at the same time, with a link to the website. They were both boosted for the same budget and timeframe, and the mobile video created more engagement online.

The team have proven with their renegade video style that it isn’t always the most polish which creates the best reaction. In the future they’ll be looking at more videos done #ousproperty style to boost engagement and get their listings in front of more eyes.

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