Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
The Top 10 real estate features of 2019
Each week day on eliteagent.com we feature a long-form piece of content - interviews, contributor articles, online-led content, real estate how-tos and more. Here is our list of the top 10 most read features for 2019.
Clock’s ticking – And the term days on market is changing
The term ‘days on market’ used to be well defined, but with agents now offering properties to some…
Weekend Auction Wrap: Volumes taper off ahead of Christmas
The Agency predicts steady house price growth in 2020
Weekend Auction Wrap: Sydney and Melbourne auction results continue to lead the way
Auction results were strong for yet another week, as buyer demand continues to outstrip supply. Across the country,…
10 ways to market your business (tastefully!) at Christmas
Always be marketing, is what some experts will tell you. But Christmas, along with a few other sacred…
Here we go again
Weekend Auction Wrap: Positive signs for the market in 2020
It was a huge weekend of auctions across the country with Sydney again leading all comers, as buyers…
Five tips for renovations and flipping over Christmas
'Tis the season to get flipping, according to DG Institute’s Dominique Grubisa, who notes Christmas as well as…
Knight Frank’s top predictions for commercial real estate in 2020 and beyond
The Australian commercial real estate market will see further growth in capital values and strong returns, as the…
Weekend Auction Wrap: Sydney and Melbourne buyers getting aggressive
Weekend Auction Wrap: Sydney’s second busiest weekend of the year
Weekly Auction Wrap: Lower volumes but strong sales
Staging guide to help sellers boost prices
Real estate's lifestyle brand Better Homes and Gardens Real Estate LLC has launched its exclusive Staging Inspiration Guide for…
Weekly Auction Wrap: Sydney’s busiest week of the year
Renovation activity keeps pace despite headwinds
Weekly Auction Wrap: Clearance rate strong amidst a surge in listings
People Power
Barry Plant Manningham has a different take on the term ‘people power’, with the agency focusing on giving…
Weekly Auction Wrap: Has the clearance rate topped out?
Weekly Auction Wrap: Are the boom times back?
How to differentiate in your listing presentations: Alex Ouwens
Spring has sprung and there are a lot of green shoots in the property market. When the competition…
The myth of urgency: When time is your friend
Often in real estate we are pressured to act quickly, but it’s definitely a balancing act. RE/MAX’s Joel…
Using data to guarantee rent: LongView Real Estate
A new Melbourne agency is shaking things up with big data and technology coming to the forefront, meaning…
The changing roles of real estate
Once upon a time, a real estate agency comprised a principal, sales agents and a handful of support…
Byron Kerr: A new brand of leader
Five years ago Byron Kerr opened O'Brien Real Estate's Mentone office and has since built it to a…
Auctions this week: Using Market Momentum
Despite hail in Melbourne and snow in Canberra, market conditions are still picking up around the country on…
The Great Equaliser: Caroline Bolderston
Auctions this week: Buyers are back
Always be educating: Mark McLeod
The Wow Factor: How to market prestige property
Gone are the days prestige homes were sold just like any other property. Kylie Dulhunty takes a look…
How to get a more successful auction outcome: Andy Reid
There is no such thing as a bulletproof auction campaign, but there are things that can be done…
Insta TAKEOVER – AREC 2019 Day 1
Adam Bryant and Bobby Reynolds took over our Instagram account for AREC 2019. Here is how they saw…
#WeareRealEstate AREC 2019: Kurtis Pirotta
Kurtis Pirotta from realestate.com.au has a tip for balancing tech with human conversation