Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
Darren Krakowiak: 9 keys to smart commercial real estate negotiation
Strong negotiation skills can significantly enhance your commercial real estate success.
Mark McLeod: What to do when things don’t go as planned
It is unlikely to expect or assume that a long-term career in real estate is not going to…
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
The psychology of home staging: influencing buyer perception
As a real estate agent, you understand the importance of presenting a property in its best light to…
How agents can get more out of their CRMs in 2024
Prospecting in the digital age presents agents with a huge range of opportunities, but it can be complicated…
10 ways to warm your home, and buyers’ appetites, this winter
As winter approaches (it certainly felt like it for me last weekend!), creating a warm and inviting atmosphere…
Bianca Denham: What do sellers really want?
There’s a natural gap that exists between sellers and buyers, a tension that is to be expected in…
What to do when your business stalls
When it comes to moving your real estate business forward, that growth doesn’t have to be in a…
Darren Krakowiak: Stop procrastinating, start prospecting
Trust me, I get it - I too have blurred the lines between prospecting and procrastination.
Marnie Beauchamp: Unconventional strategies for nurturing your pipeline
One of the biggest challenges as an agent is effectively managing your sales or property management pipeline.
Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
7 ways you can build trust with your clients today
In real estate, trust is the currency that powers success.
Darren Krakowiak: The questions to ask before you pitch
The ability to effectively qualify opportunities before you pitch for the business is an indispensable skill in commercial…
Claudio Encina: How to transform pain into pleasure for your vendors
Working with vendors to accept an offer can be challenging at times.
Maximising sales with sustainable property styling
In today's real estate market, sustainability isn't just a buzzword; it's a critical factor influencing buyer decisions.
The secret to selling $50 million worth of property in just one day
An incredible four-storey property, that the owners spent three years fighting in the Land and Environment Court to…
Autumn styling to leave buyers inspired
As the leaves change and the weather cools down, Autumn provides the perfect opportunity for your vendors to…
High value and high heels: How Natalie Tonks redefined real estate
When vendors sign Natalie Tonks to sell their home she promises them four things - high energy, high…
Jimmy Burgess: How to reengage a prospect that ghosted you
In the ever-evolving world of real estate, mastering the art of conversation can significantly impact your success.
Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate…
Bianca Denham: Don’t skip past laying the foundations for success
There’s an interesting, and somewhat surprising statistic about the career trajectory of a real estate agent - most will…
10 property listing cliches and why you need to avoid them
My best friend is selling her property and, needless to say, it’s a bit of a stressful process.
Nerida Conisbee: Why Australia’s luxury homes have outperformed the market
Over the past decade, luxury houses have experienced a far stronger rate of growth than the rest of…
Colour splash: Beige bows out to vibrant 2024 interior trends
Bye, bye beige and hello colour!
14 tips to keep you on track when the latest real estate prospecting trend comes knocking
Being a top-tier real estate agent is a simple business. Why? Because there’s just one thing you need…
Maximising the allure: How to prepare homes for a new year sale
As you approach the end of the year, it’s time to put in some prep and get 2024…
Nerida Consibee: Which suburbs do best over the summer months?
Spring is generally seen as the peak selling season.
Spooktacular strategies: How to haunt your way to real estate success this Halloween
Spirits, spectres, and spooky properties! Halloween offers more than just treats and disguises.
Justine Wilson: How to keep a property looking fresh on the market after Christmas
The festive season is fast approaching, and homeowners looking to sell their properties are eager to attract potential…
The Block’s marketing magic: lessons for real estate agents
There’s a lot more to marketing the high-end properties you find on The Block than simply throwing together…
How agents can dramatically improve their auction campaigns
The number one goal for most real estate agents when it comes to marketing a property, is to…
How to publish content marketing every single day without running out of ideas
In the real estate industry, you need to put your name in front of potential vendors all the…
Justine Wilson: Why the living room is the hero of home styling
If your vendors are faced with budgetary constraints when it comes to home styling, don't fear, there are…
Mark McLeod: Make sure you’re open for business
The State of Origin night in Queensland is big, and the famous Caxton Hotel knows it.
Nerida Conisbee: Will house prices drop now that supply is increasing?
House prices have been rising across Australia since the start of the year.