Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
The 5 biggest property trends set to shape 2025
The Australian property market is set for another year of change, with economic policy, cultural shifts, and evolving buyer behaviour shaping the landscape. REINSW President and BresicWhitney CEO, Thomas McGlynn, predicts the five trends that will shape our industry in 2025.
Self-awareness for real estate success
The Paris Olympics in 2024 were incredible. Watching amazing feats of strength, speed, power, and fitness as athletes…
The 10 skills every new (and old) commercial real estate agent needs
Entering commercial real estate as a new agent can be both exciting and challenging.
The Setback Cycle: turning challenges into real estate success
Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients…
Are you getting ROI from your tech stack?
Stop adding more tech tools - it's time to make the ones you have actually talk to each…
Emotional drivers in real estate: a deep dive into motivation and decision-making
Success in real estate goes beyond understanding property listings and market trends.
Why we need to stop reacting to market sentiments
For most businesses in our industry, there are a number of highs and lows in income that are…
The changing face of real estate influence: Behind the lists
For years, the image of a real estate "influencer" was often tied to high-volume sales, flashy marketing, and…
What tenancy law changes mean for agents
Over the past few years, state and territory governments have been busy reforming tenancy legislation.
Small Improvements, big success: how marginal gains can transform real estate
What if achieving exceptional success didn’t rely on monumental changes, but rather on a commitment to incremental improvements?
The 5 laws for growth and lasting happiness in real estate in 2025
As we step into 2025, many of us find ourselves striving for growth and happiness.
The case for keeping real estate deregulated
Paul Curtin, co-founder of Place, has long championed the importance of keeping the sector accessible and innovative.
We don’t need to break a glass ceiling, we just need to build a bigger house
The phrase "male, pale, and stale" has become a common critique of leadership in real estate.
The New Property Premium: Why Environmental Performance Is Becoming a Core Value Driver
As major banks tighten lending criteria and property valuations shift to favor environmental performance, real estate professionals must…
All I want for Christmas is…to be called back
Bianca Denham, Head of Performance and Recognition at Ray White, writes that real estate industry often struggles to…
Get comfortable with being uncomfortable
In real estate, much like life, success often lies just beyond our comfort zones.
Bringing the “magic” back into sales
I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…
Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and…
It’s Not Just The Extra Mile; Every Inch Counts
We've seen our industry move from 'customers for life' catchphrases to today's obsession with instant leads and quick…
Leadership lessons from a 3x property management growth journey: Marcel Dybner
In 2018, as head of a growing property management division, Marcel Dybner entered Elite Agent's Transform program, hoping…
Why real estate leaders need to leave ego at the door
Thomas McGlynn: "Leadership in our industry is simultaneously our biggest problem and our greatest potential."
End of Year leave and shutdown periods: what real estate employers and staff need to know
As a real estate agency, the holiday season can be a tricky time to manage.
Could you have lost the listing before you even met the client?
Have you ever sat through a two-hour listing presentation only to find out the seller had already picked…
The great debate: should the real estate industry shut down over Christmas?
As the festive season approaches, the question of whether real estate agencies should close their doors sparks a…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
Why transparency is real estate’s next competitive advantage
Melbourne agency owner Dion Besser argues that keeping vendors in the dark is costing agencies business – and…
2024 property market insights: lessons learned and trends to watch in 2025
As the market reflects on a tumultuous 2024, Michelle May, founder and principal of Michelle May Buyers Agents…
2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns,…
The myth of the “boutique” agency: why size matters but shouldn’t define your business model
Explore Property founder Andrew Acton challenges the real estate industry's obsession with size labels and reveals why it's…
The real estate rush: catching momentum before it slips away
Momentum. Pursued daily, rarely caught and when you do, it often slips out of your hands quickly.
You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
Stand out in a sea of sameness
In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.
They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox…
What agents need to know about managing short-term rentals
When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest…
RBA Rate cut unlikely as market adapts: insights from industry leaders
As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate…