Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Could you have lost the listing before you even met the client?
Have you ever sat through a two-hour listing presentation only to find out the seller had already picked someone else as their agent? Former NFL linebacker turned real estate coach Steve Shull thinks he knows why - and his thoughts might change how you approach your next listing opportunity.
The great debate: should the real estate industry shut down over Christmas?
As the festive season approaches, the question of whether real estate agencies should close their doors sparks a…
Beyond ChatGPT: why real estate agents should explore a diverse AI toolkit
Relying solely on one AI-powered platform just won't cut it for realty professionals
Why transparency is real estate’s next competitive advantage
Melbourne agency owner Dion Besser argues that keeping vendors in the dark is costing agencies business – and…
2024 property market insights: lessons learned and trends to watch in 2025
As the market reflects on a tumultuous 2024, Michelle May, founder and principal of Michelle May Buyers Agents…
2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns,…
The myth of the “boutique” agency: why size matters but shouldn’t define your business model
Explore Property founder Andrew Acton challenges the real estate industry's obsession with size labels and reveals why it's…
The real estate rush: catching momentum before it slips away
Momentum. Pursued daily, rarely caught and when you do, it often slips out of your hands quickly.
You had me at ‘Hello’… but let’s talk about ‘Show Me the Money’ and real success
Katrina Tarrant discusses how Jerry Maguire and the Rubik’s Cube offer valuable lessons for real estate success.
Stand out in a sea of sameness
In a crowded market full of agents and brands, standing out isn’t just nice — it’s essential.
They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox…
What agents need to know about managing short-term rentals
When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest…
RBA Rate cut unlikely as market adapts: insights from industry leaders
As the Reserve Bank of Australia (RBA) is currently meeting to discuss monetary policy, expectations for an immediate…
First timers vs seasoned tenants
Young people make up a significant portion of the rental market in Australia, but are they being treated…
What’s your sales mode?
Which salesperson are you: The Beggar, The Persuader, The Befriender or The Selector?
AI and ChatGPT is transforming the buyer’s agency sector
AI is making waves across various sectors, and the buyer's agency property industry is no exception.
Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents"…
The risks of going ‘off script’ with landlords
As an agent, you already work within a heavily regulated industry, and it is no different when you…
How can you be profitable all year round?
How do you keep momentum through holiday lulls and avoid sales gaps? Bianca Denham writes on how to…
Cost effective tips for staging a home on a budget
Effective home staging can be the difference between a quick sale and a property languishing on the market.
Why you should build a property management personal brand – even if you’re not responsible for rent roll growth
Ellen Bathgate explains why everyone in real estate needs to be social media smart.
The costly mistakes holding agents back
Discover how to overcome real estate agent inefficiencies with structured systems and technology. Boost productivity, streamline tasks, and…
Navigating the new Privacy Bill: what real estate agents and businesses need to know
Discover the 2024 Privacy Bill changes, penalties, and how agencies can avoid breaches. Stay compliant with new privacy…
The principal’s playbook: How to ensure you’re indispensable
How modern real estate principals can lead, align teams, and stay relevant in a rapidly evolving market
How Millennials and Gen Z are reshaping real estate
Katrina Tarrant, CEO Harcourts NSW on what the next generation really wants and how we need to change…
Do more deals by Christmas
With only a few weeks left in the year, it’s crunch time for commercial real estate agents.
Joel Davoren: The growing impact of seller regulations on investors
Joel Davoren, Managing Director of RE/MAX Australia, believes there is a "seismic shift" in real estate, where the…
No versus know: the role of emotional intelligence in decision making
In the fast-paced world of real estate, the ability to make quick, effective decisions is critical. However, Adrian…
Auctioneers and agents: teaming up for big wins
Auction Day…for many, the focus is purely on the transaction.
Harnessing the power of self-talk: turning your inner voice into your strongest ally
Our inner voice, the constant chatter in our minds, can be the most impactful voice we will ever…
Are we experiencing a Spring oversupply?
August has seen a spike in new listings as well as a spike in auction listings in our…
Andy Reid: “Let’s talk about mental health in real estate”
We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been…
Elite Agent: 10 Years of Championing Real Estate Excellence
A lot has changed in real estate since we started publishing in 2014, but one thing remains constant:…
Theft at rentals – how landlord insurance steps in
Discovering a theft has occurred at a rental you manage is always unwelcome – there are notifications to…