Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Collaboration the secret to success for Agents + Co
For real estate agents, the question "Why leave the franchise model?" is as old as time itself. Here, Directors Nick Papas and Eleni Roumanous discuss their decision to start Agents + Co, the lessons they've learnt from their six months outside of the franchise model, and what '+ Co' means going forward.
Mark McLeod: Great challenges create great opportunities
The past two years have gifted us with a real estate market unlike many we've seen before. But…
Effortless conversion: Here’s how – through marketing that’s useful to your customer
When international speaker, author and businessman Marcus Sheridan’s swimming pool company was pushed to the brink of bankruptcy,…
The underdog mindset: Why urgency and hunger are friends not foes
The secret to good customer service and winning clients can't be found in surface level gestures designed to…
History doesn’t always repeat itself when it comes to property investment
There's an identical warning in the fine print for every investment or superannuation product: "Past performance is not…
Andrew Cocks: Challenging time to be in government
Thomas Jefferson is quoted as saying, “The government you elect is the government you deserve”.
Samantha McLean: The habits of highly effective agents
Steven Covey’s The 7 Habits of Highly Effective People is a standout work when it comes to the…
Nerida Conisbee: What a new Federal Government means for property
We now have a new Federal Government and with that comes change in leadership, policies and the way…
Michael Choi: 10 sales strategies for a changing market
The national real estate market is normalising after a period of high sales and agents need to be…
Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before…
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every agent has experienced that sinking feeling when they realise they've lost a listing to a competitor because they…
Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder…
Manos Findikakis: How to ride the real estate rollercoaster and succeed
Real estate is not the kind of career where you can have a plan B. If you're in,…
Rental housing supply: why we’re in a perfect storm
I recently attended a very insightful session by Tim Lawless, the founder and research director of CoreLogic’s Asia-Pacific…
Kristen Porter: What to expect when buying a rent roll
Purchasing a rent roll can be both exciting and daunting. It’s a unique process, and even the most…
Pancho Mehrotra: training for excellence
We've all heard the saying 'practise makes perfect', but is it really true? Pancho Mehrotra says practising the…
What Singapore street food and real estate marketing have in common: know your clients, generate more leads and stand out from the crowd
Blending into a 'sea of sameness' is something every real estate agent wants to avoid but few actually…
Matt Lahood: How to lead a team in a changing market
There are three things in real estate we can count on - a headwind, a tailwind and no…
Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in…
Scott Bateman: So, you think you’re a high performer?
Three people are standing on a beach watching a small yacht sail very quickly out to sea. A…
John Hellaby: Another massive quarter
Now in its sixth year of operation, online offer management platform Market Buy continues to go from strength…
Manos Findikakis: How to combat project fatigue
With the countdown under way to the end of the financial year, it's a busy time in any…
Tim Snell: Do auctions still work?
The great Australian love affair with real estate has started to see its first signs of turbulence over…
The high performance mind – part 2: Enhance your mind for success
Real estate agents looking for technology to improve their performance need look no further than their own brain.…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
The important question all established agents need to ask
As the industry transitions into a more challenging market, agents commission structure is again coming to the forefront…
Fiona Blayney: calling time on unnecessary tech
Using technology for technology's sake can be a frustrating experience. You can end up with a tech stack…
Manos Findikakis: In a sea of agents, how are you different?
How are you different in an industry that offers the same service, for approximately the same price?
Construction industry woes likely to keep house prices high
All data coming out about the construction industry shows ongoing challenges.
The top 5 current buyer objections and how to deal with them
Dealing with changing market conditions is an ongoing part of the job for sales agents and in the…
Michael Choi: 5 strategies for increasing sales and results
By definition, high performance in the real estate industry means high sales volume and top results.
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round…
Andrew Cocks: Investors hold the key to rental relief
There’s been no let-up in the recent tales of distress resulting from the dramatic worsening of rental affordability…
Tips from Tom: How to reach the top 1 per cent
I’m proud to have spent my career working in Australia’s thriving real estate sector.