Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Matt Lahood: How to lead a team in a changing market
There are three things in real estate we can count on - a headwind, a tailwind and no wind.
Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in…
Scott Bateman: So, you think you’re a high performer?
Three people are standing on a beach watching a small yacht sail very quickly out to sea. A…
John Hellaby: Another massive quarter
Now in its sixth year of operation, online offer management platform Market Buy continues to go from strength…
Manos Findikakis: How to combat project fatigue
With the countdown under way to the end of the financial year, it's a busy time in any…
Tim Snell: Do auctions still work?
The great Australian love affair with real estate has started to see its first signs of turbulence over…
The high performance mind – part 2: Enhance your mind for success
Real estate agents looking for technology to improve their performance need look no further than their own brain.…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
The important question all established agents need to ask
As the industry transitions into a more challenging market, agents commission structure is again coming to the forefront…
Fiona Blayney: calling time on unnecessary tech
Using technology for technology's sake can be a frustrating experience. You can end up with a tech stack…
Manos Findikakis: In a sea of agents, how are you different?
How are you different in an industry that offers the same service, for approximately the same price?
Construction industry woes likely to keep house prices high
All data coming out about the construction industry shows ongoing challenges.
The top 5 current buyer objections and how to deal with them
Dealing with changing market conditions is an ongoing part of the job for sales agents and in the…
Michael Choi: 5 strategies for increasing sales and results
By definition, high performance in the real estate industry means high sales volume and top results.
Skate to where the puck is going, not where it’s been: 8 real estate trends to watch
One of the most interesting pieces of content we’ve ever done was back in 2015 - a round…
Andrew Cocks: Investors hold the key to rental relief
There’s been no let-up in the recent tales of distress resulting from the dramatic worsening of rental affordability…
Tips from Tom: How to reach the top 1 per cent
I’m proud to have spent my career working in Australia’s thriving real estate sector.
Brock Fisher: The rental crisis – what are governments doing about supply?
Trying to find a rental property is probably as tough as I have ever seen it in 25…
Who has the better first home buyer policy?
With less than a week until the Federal Election, Ray White chief economist Nerida Conisbee examines the pros…
Federal Election won’t dent commercial market confidence
It is an age-old question that rears its head every three years: Just what impact will the looming…
Darren Krakowiak: The four things that matter if you want to do more deals
There are just four things that matter if you want to win more work in commercial real estate.
Sharon Fox-Slater: 12 landlord insurance misconceptions
Owning an investment property comes with its own unique set of risks, so it makes sense to want…
Nerida Conisbee: Why this year could be a much better one for first home buyers
The start of the pandemic was a popular time for first home buyers to get into the market.
Manos Findikakis: How to create sustainable success in every market
As the saying goes, 'change is inevitable, but growth is optional'. And that certainly applies in real estate.
5 marketing lessons from Luxe Listings Sydney that every agent can implement
When it comes to marketing, it’s easy to get swept up in a sea of sameness, where one…
John Hellaby: Invest in your success and rest
We’ve all hit that wall and burned out at some point in our businesses and jobs. John Hellaby…
How agents can protect themselves from a slowing market
With the announcement of Tuesday’s cash rate rise and the recent slowing down of the Australian property market,…
Nerida Conisbee: Nine things to consider as interest rates rise
Although I am 100 per cent sure all the property forecasts published right now won't be exactly correct,…
Marnie Beauchamp: How to harness the power of SMS video
Technology can create great efficiencies in business but it can also remove the human-to-human connection. In real estate,…
Why 2022 could be your time to seize the day (and sell your rent roll)
Did you know that right now could be the ideal time to sell your rent roll or agency…
James Leslie: Overshare for market share
Cold-calling has always been a key prospecting strategy, but for some agents selling themselves to complete strangers just…
Kristen Porter: Changes are coming to privacy laws
A suite of changes is likely coming to privacy laws in the near future, giving consumers greater control…
Simple, not easy: The five principles of agent success
Think back to the start of your career; all that learning on the job, all those mistakes that…