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Top sales agents back new recruitment campaign

REA Group has enlisted the help of some of Australia’s strongest sales professionals in its latest recruitment campaign.

The two-part video campaign series, featuring REA customers, will land on social media on Thursday, posing a very direct question for potential candidates – do you believe you have what it takes to sell to the best of the best?

REA Group Chief Customer Officer, Kul Singh, said the talent market was as competitive as ever and a key objective of the campaign was to educate prospective talent about exactly what the REA sales experience looked like.

“We know our customers are some of the strongest sales professionals Australia has to offer, and with that comes high expectations,” Mr Singh said.

“Our new campaign aims to recruit outstanding sales professionals who can sell to the best in the business. The challenge might sound daunting, but it will be twice as rewarding.”

Mr Singh said the use of the familiar faces from the real estate industry in the campaign was another example of how REA is amplifying its customer focus.

“Late last year we updated our sales model with the creation of the ‘Customer Group’ bringing together sales, service, success and operations,” Mr Singh said.

“This important evolution ensured we are delivering excellence and customer value beyond just our product offering.

“Our new recruits will join a high performing team to deliver outstanding results with a focus on forward thinking and the ability to respond efficiently and effectively to customer needs.”

REA was ranked as Australia’s fourth Best Workplace by Great Place to Work in 2021 and the 10-plus available sales positions within the Customer Group are sure to be hotly contested. To view available Customer Group roles, head to

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