The โonline auction guyโ โ thatโs what buyers and sellers in the Pilbara region are calling Realmark Karratha agent Jordan James.
Jordan has been using digital property sales method Openn Negotiation to carve out a unique point of difference in his market.
โAt a listing appointment the seller will now often ask me, โYou do a lot of Openn Negotiations, can you tell me about that?โ then I pull out our last 60 transactions and 40 of them are Openn Negotiations, so itโs effortless from there,โ Jordan explains.
Since discovering Openn Negotiation in September 2018, Jordan has grown to become one of the platformโs most prolific users, selling $13,602,000 in property, qualifying over 280 buyers and maintaining an average of 19 days on market.
Most recently, he claimed second place in Openn Negotiationโs quarterly report for Highest Number of Listings, just behind Ray White Dalkeith Claremontโs Vivien Yap.
โItโs been a humbling experience if Iโm being honest,” Jordan continues.
“Our success comes from the fact that we just โoutcareโ everyone around us. We genuinely want buyers and sellers to have an amazing experience when they deal with us,โ he said.
Jordan recalls a recent example where he offered a lifeline to a couple whose sales campaign had ground to a halt due to COVID-19.
“Another agent had previously listed it for auction. They were a week out from their auction date when COVID restrictions happened and they had to pull the pin on it,โ he said.
โThe agent didnโt really have a backup plan. The sellers approached us and we told them that if COVID comes back tomorrow, we wonโt have that problem because Openn Negotiation is all online.โ
โWe ended up achieving $40,000 over what their best offer was previously.โ
The Openn Negotiation platform offers buyers and sellers complete transparency throughout the sales process, which Jordan says helps builds trust between all parties.
โBuyers like it because they miss out on their own terms. They don’t miss out on a property because we couldnโt tell them the other offer, like what happens in private treaty sales,โ he said.
โBy being transparent, it means we end up getting a better result for our sellers because the buyers trust us.โ
Jordan notes he has scaled up his business significantly since adopting Openn Negotiation, spending less time โhagglingโ with buyers about price and more time helping them purchase the home.
โWe might be running 2-3 campaigns alongside each other in the same area,โ he said.
โIf one property is outperforming the other, we can bring the final bidding stage forward and sell it. Then the underbidders from that we can direct through onto the next property.โ
When it comes to his sellers, demonstrating the value he brings to the sale has never been easier.
โWe invite our sellers to watch the final bidding stage and hear everything that goes on.
“It makes it easier for them to see that weโve pushed buyers as far as we can. Theyโve been involved in every step of the way and they never feel left in the dark.
โYou donโt need to run every sale as an Openn Negotiation, but youโre crazy if donโt have it in your repertoire. You want to be able to show sellers that youโre a diverse agent and can do it all,โ he said.
To learn more about Openn Negotiation, or to book into an agent training session, visit here.
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