The kindness collective: How authenticity, generosity, and giving back transform real estate success

From small gestures to community-focused giving, Janine Prinsloo, Matt Plunkett, and Moira Verheijen aren't just succeeding in real estate—they're redefining it. By weaving genuine kindness into their business models, they demonstrate how true success is about more than just sales; it’s about creating meaningful connections and transforming how agents are perceived in the community.

In a profession known for its cutting edge competition, three agents are redefining what it means to be a real estate agent one good deed at a time.

For Ray White Northern Coast Director of Investment Growth Janine Prinsloo, Buxton Geelong Group Director Matt Plunkett and Ray White Erskineville Senior Sales Executive Moira Verheijen, real estate isn’t just about doing deals, it’s about using the platform to give back to their clients and their communities.

In this special edition of the Elevate podcast, hosted by Kylie Dulhunty, the trio reveal their acts of kindness, why they look to help others and how, even though it’s not the aim, they help build a personal brand and shape their success.

Janine reveals that her dedication to kindness, from crafting memorable gifts to consistently going the extra mile, has enriched her career and deepened her client relationships in property management.

Matt shares how his philanthropy and innovative use of real estate tools not only support community causes but also humanise the industry, showing that genuine engagement can redefine the role of real estate agents.

Moira explains how her signature gesture of baking cookies for open houses enhances her relatability, creates lasting impressions, and strengthens client relationships, emphasizing the power of personal touches in real estate.

“We don’t do it for business. Definitely not. I can guarantee that. It’s because I want to help, first of all, but I think it shows the human side of a real estate agent as well.” – Matt Plunkett

Kylie and Janine discuss:

  • 2:18 – Opportunity returns: How Janine’s commitment to a young couple 10 years ago created lasting rewards and why going the extra mile matters.
  • 5:35 – Building bonds: Janine explores the power of kindness and why she leaves every client with a tangible gift.
  • 8:10 – A gift to remember: The story behind the unique, handcrafted gift Janine prepared for a tenant’s 16th birthday.
  • 10:20 – The joy of giving: How Janine’s acts of kindness enrich her PM career and deepen her connections with clients.
  • 12:00 – Selling trust: How to navigate the challenges of property management and why focusing on kindness can give you a strategic advantage

Kylie and Matt discuss:

  • 15:40 – Strategic giving: How Matt and Buxton’s tailored support for Geelong charities reflects their business values, and what drives Matt’s personal commitment.
  • 17:40 – Creative contributions: Discover how Matt’s innovative use of common real estate tools can inspire new charity support methods in real estate.
  • 18:20 – Networking for good: How Matt’s ability to forge strong community connections enhances charitable efforts and how your agency can do the same.
  • 19:50 – Humanising the industry: Why focusing on genuine help over business benefits helps reshape the image of real estate agents.
  • 22:30 – Choose your cause: Matt’s tips on ****selecting charities that resonate personally and professionally, and why being actively involved can redefine the role of real estate agents in the community.

Kylie and Moira discuss:

  • 24:09 – Sweet beginnings: Why Moira bakes cookies for her opens, how this personal touch makes buyers feel welcomed, and enhances her relatability.
  • 26:16 – Beyond sales: Why Moira doesn’t include her baking in her listing presentation, but as a surprise that cements relationships after securing business.
  • 27:00 – Long-term loyalty: How positive experiences for buyers can turn them into future sellers, highlighting the strategic value of memorable customer service.
  • 28:50 – Memorable moments: How Moira uses cookies as a memorable touchpoint, making her open houses stand out in a crowded market.
  • 30:06 – The personal touch: The importance of showcasing your authentic self to build trust and enhance client relationships.
  • 31:20 – Authentic generosity: Why genuine acts of kindness organically help you build a reputable and personable brand in real estate.

If you know of a real estate professional doing good deeds for their clients or community please let us know at newsroom@eliteagent.com.au

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Kylie Dulhunty

Kylie Dulhunty is the Editor at Elite Agent.