Spring is here and for agents it’s an exciting time of renewed optimism. But it can also create short-sightedness. Angela Avgerinos says agents often forget that it’s not the season that drives business, it’s how they make people feel. And this is a year-round reality.
Spring is a wonderful time. It brings warmer weather, longer days and the feeling that anything’s possible in real estate.
We mark our calendars, ramp up marketing, and get ready for the ‘big season’.
But in doing so, we risk forgetting an important truth.
Spring doesn’t determine our success, how we make people feel does.
Customers don’t remember our pitch. They remember the way we made them feel walking through the door.
They won’t remember our emails or texts, or the collateral we presented.
They’ll remember if we really listened and understood their needs and wants.
Seasons pass, markets fluctuate, trends come and go.
But people? They remember the human experience, and they come back to the people who made them feel seen, valued, and confident.
The agents who thrive not just in spring but beyond aren’t chasing the seasonal market.
They’re creating moments, crafting experiences, and building trust that lasts long after the calendar flips.
Staying focused all year is what keeps their business growing long after the last petals fall.
With this in mind, there are some simple, meaningful and season-agnostic steps agents can take over the coming weeks and months to reconnect with their database and solidify a platform of sustained success.
Reach out personally to connect with past customers, not with a sales pitch, but for a genuine conversation.
See how they’re going. Reach out to new opportunities too, making sure you’re building fresh relationships as well as nurturing existing ones.
Establish targets as part of this process. For instance, by increasing prospecting calls by 10% from now until December, you will support momentum once spring has passed.
To complement this, undertake a pipeline audit and call everyone you’ve met.
Pre-schedule CRM touchpoints to ensure a steady flow of communication.
Focus on buyer follow-ups from November through to the early new year to embed these efforts.
When you share updates, ensure they’re valuable and informative.
Sending customers a spring property snapshot is commonplace, and that’s fine, however, if you tailor the insights to your customers’ local area so they know you’re paying attention to what matters to them, the impact will be far greater on a personal level.
It’s a good idea to add a personal touch – a quick note, a coffee voucher, or some other simple but thoughtful gesture that shows your customers you value the relationship beyond the transaction.
Pre-loading campaigns for 2026 now will help you maintain momentum beyond spring.
Run a database health check now so you know exactly where things stand once the Christmas holidays hit.
There’s also an opportunity to review your vendor management processes during this time, with more frequent touchpoints.
Incentives can make a powerful difference to maintain momentum post-spring.
Summer incentive campaigns which engage your referral pipelines can capture those who may have hesitated to act.
This is the time of year when agents need to be planning and forecasting connections and opportunities for next year, not just the upcoming season.
Laying the groundwork now enables momentum to continue well beyond the spring rush.
After all, at the end of the day, people don’t just buy property. They buy the one that feels like home.
