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The Agency gains 40-year industry veteran and coach Joe Abboud

Working as a successful agent in the Eastern Suburbs and a hands-on coach for some of the industry’s most prominent brands, The Agency has gained a skilled mentor in Joe Abboud.

To date, Mr Abboud has been providing one-on-one coaching for more than 20 agents a week, this will increase significantly given The Agency’s national network, including the west coast of Australia.

Coaching has always been a part of Mr Abboud’s successful career, dating back to the 1980s when he was appointed Education Officer for the REINSW’s Inner West division.

“At The Agency we are dedicated to coaching and mentoring our people in a way that is deeper than classroom training. We believe face-to-face, hand-to-hand coaching from people who are on the ground practising and who also hold a tremendous amount of experience in different markets, allows our people to be dynamic and prepared for the challenges they face on a daily basis,” National Director of Sales, Thomas McGlynn says.

“Having Joe join our business means he can continue to service his long-term customer base but also take on a role that will see him available to our network for coaching and mentoring. Given his 40 years of experience selling real estate in Australia, he is perfectly positioned to guide our people through market ups and downs.”

Mr Abboud will be working with agents nationally, both within The Agency and across the industry, building unique programs tailored to individual agent’s needs. His program starts with a minimum of seven hours spent with each agent followed by regular video conferencing meetings. Ongoing support is then provided by email and phone.

“Recently I worked with an agent who had 13 open homes, with decreasing numbers attending. With a few improvements that we implemented, we sold five properties in one day,” Mr Abboud said.

“Another agent I work with had a real fear around listing presentations. We eliminated the presentation and added dialogue on how to understand the client and help them move. The presentation material became a tool rather than the main emphasis. This same agent listed four properties from four appointments.”

“In today’s market, there are many buyers who may have been active, and are now passive, what they need is an agent who will work closely with them, to help them find the home they love. It’s about matching qualified buyers with listings.”

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