Shane Bleasdale has sold a five-bedroom elevated entertainer at 28 Annesley Close in Salisbury Heights, South Australia, for $1.495 million after a 22-day auction campaign that generated four registered bidders and two active buyers fighting it out at the end.
Shane knew the property at 28 Annesley Close had two things you couldn’t fake: a 2,040 m² elevated block and sunset views that stopped buyers in their tracks. The five-bedroom home needed some cosmetic love, but Shane’s strategy was to lead with the irreplaceable assets and frame the work as an opportunity for the right buyer to make it their own.
“We positioned it as one for the view and the place it sat,” Shane said.
“But then also that with a bit of love, it could be restored to the real family entertainer that it was.”
The sellers understood that positioning — the views and potential had drawn them in when they first bought — but busy lives had kept them from completing the restoration. Facing challenging circumstances and needing to move on, they had a real attachment to the home and wanted to see it go to the right people.
The 22-day timeline and nine open homes
Shane runs his campaigns on a 15 to 22-day auction timeline as standard, designed to create urgency and keep buyers engaged without letting momentum drop. For this property, that meant nine open homes in 22 days — commitment that paid off with 34 inspections despite some cold, wet weather slowing weekend traffic.
“We focus on generating strong buyer interest from the outset through a strategic campaign of open inspections and targeted marketing. Building that momentum early and keeping buyers engaged naturally creates competition, which is how we get the absolute best result for our clients.” Shane said.
Buyers kept coming back to the sunset views. The elevation created privacy and a sense of space that’s rare in the area, and Shane could see people looking past the cosmetic work to imagine what the home could become.
Four registered bidders and two fighting it out
Auction day brought four registered bidders, three of them active. The pace was steady without stalling, and then it came down to two buyers pushing each other through the final six bids.
The winners were a young local family — a tradie with his own business and his wife, a teacher in the area — with young kids and a clear vision for the property. They’d been searching in and around Salisbury Heights, looking to upsize into something with more space and character.
“There was a fair bit of joy for the young buyers,” Shane said.
For the sellers, watching the home go to a family who’d appreciate it brought real emotion. They were delighted with who bought it and stayed supportive through the settlement process.
What Salisbury Heights upsizers want right now
Shane’s read on the local market is clear: despite broader housing challenges, demand for family homes in Salisbury Heights remains strong. The area attracts buyers moving up from their first homes into something larger or more upscale — exactly the profile that won this auction.
“It’s really sought after,” Shane said.
“Many moving from what was initially their first homes now into something a bit larger or a bit more upscale is really popular and something that’s quite sought after at the moment in Salisbury Heights.”
The $1.495 million result sits well above the suburb’s $1.0009 million median for four-bedroom houses, reflecting both the property’s size and position and the strength of that upsizer demand Shane identified.
The neighbourhood
Salisbury Heights sits in Adelaide’s northern corridor as a low-density, family-oriented suburb with spacious blocks and established homes. The property’s elevated cul-de-sac position and catchment for Salisbury Heights Primary School and Salisbury East High School appeal to the upsizer demographic Shane identified as driving current demand in the area.
The hands-on approach
Shane’s success on this campaign also came down to his personal approach to every inquiry. Using Ray White’s tracking system, he personally nurtures every lead with clear communication that builds buyer confidence — and keeps vendors informed throughout.
“I personally nurture every inquiry directly and obviously I use very clear communication that increases buyer confidence and the vendors are really informed going into the auction which makes an easy process in the end,” Shane said.
That hands-on style created the trust that brought four registered bidders to auction day and kept the sellers confident through an emotional sale.
About the Agent
Shane Bleasdale from Ray White Salisbury works closely throughout Salisbury Heights, Golden Grove, Greenwith and surrounding areas, staying focused on local buyer behaviour and market activity. His approach centres on clear communication, strategic marketing and strong negotiation, helping property owners achieve the best possible results. Visit Shane’s website for more information or call Shane on 0493286447.