Riding the real estate wave

“I know there's formulas and systems to getting properties to sell quickly, but I'm not interested in that. I'm interested in selling well and having a great relationship as opposed to conditioning and getting it sold as quickly as possible...”

This episode of the Elevate podcast is brought to you by Connect Now

Director of Richardson & Wrench Elizabeth Bay/Potts Point Jason Boon has made his mark as Sydney’s go-to inner-city agent for almost 30 years.

In this episode of the Elevate podcast, Jason put down the surfboard to talk to us about work, life and real estate – what he learned from shadowing McGrath Real Estate founder John McGrath, before going into partnership with two of his closest childhood friends.

Jason also reveals how to position yourself as a trusted agent in your local area and why he isn’t interested in reinventing the wheel, but in doing more of the same.

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In this episode of Samantha and Jason also discuss: 

  • His early career as the face of local and international advertising campaigns for Home & Away and Coca Cola
  • How working at Laing + Simmons taught him the fundamentals and backbone of being a successful agent
  • The partnership with Andrew Hogan and Greg McKinley which made them a triple threat to Sydney’s real estate market
  • Why it’s important to position yourself as someone who is involved in the area you are selling in who understands the history 
  • Marketing tips – including how to present a property in its best light
  • Personal and professional non-negotiables – and why they’ll never change 
  • Why new agents should surround themselves with industry mentors and learn from them, both in real estate and life

plus … much much more…


Jason Boon Local Stories

Connect with Jason


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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.