The pursuit of excellence in any field, particularly the dynamic world of real estate, is often perceived as a combination of market forces, strategic experience, and interpersonal skills.
While these elements are undoubtedly crucial, my observations from over a decade of coaching real estate professionals, has revealed a foundational truth: sustained success is first and foremost a product of mindset.
Specifically, it hinges on the deliberate choice to embrace growth and actively dismantle the self-imposed limitations that so often stifle potential.
These limitations frequently take root in past experiences, ingrained fears, or a lack of self-confidence.
They create formidable barriers to achievement by shaping our internal dialogue, the silent narratives we construct about ourselves and our capabilities.
This internal monologue, which I term the “I Am” theory, holds a profound influence over our actions and ultimately, our outcomes.
This theory recognises how our consistent “I am” statements solidify into fixed identities, restricting our view of what is possible and what we can achieve.
These self-declarations become self-fulfilling prophecies. Consider the agent who habitually thinks or says, “I am easily distracted.”
This belief, consciously or unconsciously, may lead them to avoid developing effective focus strategies, thereby perpetuating the very distraction they claim as an inherent trait.
Similarly, an agent who identifies as “unorganised” might resist implementing structured processes for managing their time and tasks, leading to the predictable consequences of poor time management, increased stress, and inadequate preparation for client interaction.
These seemingly harmless “I Am” statements act as subtle but powerful anchors, holding us back from the very learning, growth, and achievement we aspire to.
The real danger of clinging to these rigid self-definitions lies in their power to blind us to our capacity for change and evolution.
We become attached to a static view of ourselves, unable to envision possibilities beyond our current identity.
Therefore, the critical first step in unlocking our potential lies in recognising the restrictive nature of the “I am” theory.
This awareness allows us to begin the process of breaking free and cultivating a more expansive and empowering self-perception and identity.
Rewriting Your “I Am” for Immediate Impact:
- Identify: Begin by honestly reflecting on the limiting “I Am” statements hindering your progress. Pay attention to your inner dialogue during challenges and growth opportunities. What negative labels do you apply to yourself? Be precise and document these thoughts Examples might include “I am not good at listing presentations” or “I am not tech-savvy.” Be specific and write these statements down.
- Re-language: Convert each identified negative “I Am” statement into an empowering affirmation that reflects your aspirations and desired behavior. Formulate these affirmations in the present tense, as if these qualities are already part of you (e.g., “I am focused and efficient”) The key here is to formulate these affirmations using strong, positive language that resonates with who you want to be.
- Consistent Repetition: Regularly recite your new positive “I Am” statements to reprogram your subconscious. Integrate them into your daily routines, especially during receptive times like morning and evening. Use visual cues (post-it notes, etc.) as reminders to repeat them frequently. Consistent immersion strengthens these positive self-beliefs.
- Thought Interruption: As you integrate positive affirmations, you’ll likely notice old limiting beliefs resurfacing. This is a natural part of the process. When this occurs, immediately counteract them by actively repeating your positive affirmations. This deliberate replacement weakens negative beliefs and reinforces positive ones.
- Ongoing Development: Personal growth is a continuous process. Once your initial positive “I Am” beliefs are more ingrained and you observe positive changes, revisit this process. Identify other behaviors or areas of your life where you desire improvement and repeat the steps outlined above.
Ultimately, the power of the “I Am” theory lies in its recognition that our internal dialogue profoundly shapes our external reality.
Shifting our internal dialogue towards possibility and growth, instead of fixed limitations, will unlock your potential.
By consciously reshaping these narratives, you can align your self-perception with your aspirations.
Your “I Am” statements undeniably shape your behavior and life experience.
The question then becomes not whether you possess the capacity for change, but whether you are ready to harness the power of your own words, and embark on a deliberate path toward a more empowered and fulfilling self.
