Realtor.com in the US this week announced two new products that Australia saw close prototypes of at AREC 2016; Sign Snap and Street Peek.
The Sign Snap feature, available today, uses image recognition technologies, as well as the smartphone’s camera and GPS capabilities. Users can snap a photo of a real estate for-sale or for-rent sign they happen to be near and the Sign SnapTM feature will search the entire realtor.com® property database, the most comprehensive inventory of for-sale listings among competing national sites, to locate such realtor.com® property. They can view related information for that property such as photos, property details, price data, open house dates and more. Users can share desired listings with family and friends via email, text message and social media.
This spring 2017, realtor.com® plans to roll out its Street PeekTM feature, which lets users pan a neighbourhood street and, via augmented reality capabilities, instantaneously surfaces property details about homes on that street and in the realtor.com® database whether or not they are for sale. Simply frame a home or group of homes with the smartphone’s camera and experience a real world view of the environment with information overlays from the realtor.com® database. Information such as the listing or rental price, the recently sold price, estimated value, and the number of bedrooms and bathrooms will be available on the framed properties. Users can tilt the screen to view a map of the neighbourhood and access additional perspective on what’s nearby, or tap the displayed info card to obtain more details. Filtering options let users locate specific property types, and users will be able to search their history of street photos and listings previously viewed.
“Finding the perfect home can be a stressful experience. That’s why we are continuing to optimise our mobile experience with first-to-market features that support consumers throughout the home buying process, making it as simple and stress-free as possible,” said Nate Johnson, realtor.com® chief marketing officer. “In a market where actionable information can make all the difference between landing a dream home or losing it, we are empowering consumers with an app that provides quick, accessible property information in the palm of their hands.”
Sign Snap and Street Peek are both trademarks of realtor.com.