Brand EditorialElite AgentINDUSTRY NEWSNationalReal Estate News
Trending gives agents the edge today announced Agent Edge, a new family of personal branding products which will give agents an edge in their market.

Agent Edge products, the first of which launches this month, are designed for individual agents to increase their presence on and connect with Australia’s largest pool of sellers.

The Agent Edge product family:

  • Agent Elevate: Get noticed and grab the attention of buyers and sellers searching in specific
  • Agent Reach: Get found by targeting the right audience wherever they are online.
  • Agent Match: Get in the room with qualified sellers who are ready to choose an agent.

Agent Elevate will be the first product to launch, followed by Agent Match and Agent Reach in the coming months.

Andrew Rechtman, REA Group Executive General Manager – Residential commented: “Agent Edge represents an exciting step for We’ve created a suite of products that will connect agents with Australia’s largest pool of sellers whenever they are ready to sell.

“Branding for agencies and agents is increasingly important. The combination of a strong agency brand with a highly visible agent presence in your local market creates awareness and drives new leads.

“With Agent Edge, we worked closely with agents and principals to better understand how to get ahead of the selling curve in the digital age, and we’re excited to be rolling these products out to agents over the coming months.”

For more information about Agent Edge visit

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