The new agreement will see realestate.com.au continue as a major partner of the Sydney Swans, retaining its premium branding on the back of the club’s iconic guernsey and across high-impact LED signage, ensuring strong visibility at the ground and in broadcast.
The partnership will expand to a whole-of-club arrangement in 2027, with realestate.com.au extending its support to the Sydney Swans AFLW program as major partner.
The expansion aims to deepen the brand’s connection with footy fans and audiences across both the men’s and women’s competitions.
REA Group General Manager Audience and Marketing, Sarah Myers, said this season marks the brand’s 10th year as a sponsor, and the new long-term agreement celebrates the strength and success of the partnership.
“We’re incredibly proud to be marking this 10-year milestone with a new long-term commitment. Over the past decade, our partnership with the Swans has been a powerful platform, helping us build brand love and trust with property-obsessed Sydneysiders.
“Combining two of Australia’s favourite pastimes – property and sport – continues to be a winning play and is a key part of our broader marketing mix. We’re helping more Australians than ever before in their property journey with a record number choosing the realestate.com.au app in January1,” Sarah said.
Sydney Swans CEO, Matthew Pavlich, said: “We’re thrilled to continue our partnership with realestate.com.au and we’re incredibly grateful for the support they’ve shown our club over the past decade.
“realestate.com.au has become a familiar and much-loved part of our iconic red and white guernsey and we’re excited that will extend to our AFLW team from 2027. On behalf of everyone at the club, I’d like to thank the team at REA Group and I look forward to many more years to come with realestate.com.au by our side.”
Swans HQ iGUIDE 3D tour
To celebrate the sponsorship renewal and a decade of partnership, realestate.com.au is giving fans a glimpse into the inner sanctum of the Swans’ home with an immersive iGUIDE 3D tour of the Sydney Swans High Performance Facility.
Ahead of iGUIDE’s proprietary camera and advanced AI-software platform officially launching in the Australian market next week, fans can go behind the scenes with a virtual walk through.
Visit the tour at:
https://iguide.au/Sydney-Swans-HQ
