REA Group has announced a new experience for self-managed landlords to either connect with an agency on realestate.com.au, or list their rental property directly on the site.
Set to go live later this month, the move comes in response to research highlighting that over one third of investors now self-manage their rental properties, presenting an untapped segment for realestate.com.au consumers and customers to benefit from.
“REA is committed to creating a powerful rental marketplace, providing our customers with access to Australia’s largest audience of renters, reaching 3 million renters on realestate.com.au each month,” REA Group Chief Consumer Product Officer, Val Brown, said.
“With such a large percentage of Australia’s 2 million landlords now self-managing their properties, providing them with the option to create a realestate.com.au rental listing will help provide our consumers with access to the most comprehensive view of Australian rental properties.”
Property management customers also stand to benefit with research highlighting that 24 per cent of self-managed landlords are considering switching to a property manager in the next 12 months.
“This provides a compelling opportunity for real estate agencies to gain access to an otherwise previously untapped segment,” Ms Brown said.
“To help our customers unlock this potential, we will be profiling the benefits of professional property management to self-managed landlords on the site.
“All while continuing to provide our agency customers with access to efficient digital property management tools and a range of powerful products to help drive new inquiry.
“With more people renting than ever before, we are focused on seamlessly connecting property managers, tenants and landlords through the realestate.com.au rental experience.”
For more on this service, listen to Monday’s episode of the Elevate podcast, in which Val Brown speaks about the new service, among other things.
