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REA Group acquires 100 per cent ownership of CampaignAgent

REA Group has acquired full ownership of CampaignAgent, a leading fintech company specialising in property vendor funding solutions. 

This follows the Group’s initial acquisition of 27 per cent of the business in 2021. 

The fintech company is a market leader for vendor paid advertising and home preparation finance, with the service described by some as like “Afterpay for VPA”.

It offers vendors choice and flexibility around the payment of their campaign and enables real estate agents to provide vendors with advertising and property presentation funding options quickly and easily. 

The acquisition further strengthens REA Group’s commitment to helping its customers and prospective vendors seamlessly do business by removing friction from the property selling process. 

REA Group Chief Executive Officer Owen Wilson said CampaignAgent’s products and services are closely aligned to REA’s strategy.

“Since our initial investment in 2021, we have supported the growth and development of CampaignAgent,” he said.

“Its products enhance the seller experience by removing friction and delivering flexibility to accommodate a wide range of vendor preferences. 

“This benefits both our customers and consumers and helps make the real estate market more efficient. 

“We see a significant opportunity to increase awareness of CampaignAgent’s innovative solutions and to deliver further financing options for the property sale process.” 

Mr Wilson said the group looked forward to welcoming CampaignAgent’s employees to its team.

CampaignAgent’s founder and CEO, Shaun Moriarty said the acquisition not only offered stability and long-term security for the industry, but presented a chance to revolutionise the real estate landscape in Australia.

“With the power of REA behind us, we’re excited to provide enhanced services to our clients and drive the future of vendor paid advertising and home preparation finance,” he said.

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Kylie Dulhunty

Kylie Dulhunty is the Editor at Elite Agent.

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