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RE/MAX launches network-integrated platform

In the most significant milestone in its digital transformation to date, RE/MAX this month launched Precinct to its Australian and New Zealand networks.

Built in partnership with Microsoft, Precinct is a one-stop RE/MAX members portal, where members have easier access to key tools and training, find resources, share ideas through enterprise social media, get real time alerts from the network, celebrate successes and utilise Microsoft productivity tools.

“Precinct brings everything RE/MAX together,” says Director Chris Chapman.

“It is fully integrated with the network, and at the fingertips of RE/MAX franchise owners, administrators, agents, property managers and our Pivotal Financial specialists.”

Mr Chapman explained that Precinct was RE/MAX as a service available to any agent anywhere in Australia or New Zealand. “We recognise that agents need and want to be more mobile, so growing our online community is critical to giving agents access to the benefits of a strong network.

“Precinct is a key milestone in our digital transformation, where we’ve already rolled out new Australian and New Zealand consumer websites and a new email platform.

“We’re also developing our own data warehouse where we can collect and distribute information and knowledge from outside the network and from within. It is important to understand we are not simply talking about more data but the right data that we are feeding back to the network as insights that will help improve their business.

“Our pride in the RE/MAX community has led to this open sharing of information – a knowledge network; this is about strengthening the community.

“To date, we have built Precinct for our members, and now we will build it with them. Multiple bolt-on services – built around AI and productivity tools, for example – will be released in 2019 to help agents grow their business.

“Our industry is in a constant state of innovation and change. Precinct is no different and will continue to grow and adapt to our members’ needs.

“You could consider Precinct a stepping stone in a greater innovation program as we make RE/MAX the unequivocally #1 community of choice for real estate professionals,” said Mr Chapman.

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