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Ray White’s 2019 Elite Conference looks to the future

More than 130 Ray White Elite agents recently jetted to Bali for their annual retreat, but this year, the agenda was developed by the group’s high-performing members.

Ray White Head of Performance Management, Adam Downes, surveyed the elite sales people before the conference to determine which topics of discussions were prioritised.

“We know how busy our Chairman’s Elite and Elite agents are, so we want to ensure we hit the mark with every aspect of the conference, and add value at every step,” Mr Downes said.

The topics that proved to be the most popular for discussion revolved around lead generation structures, building and managing teams, technology, the future of real estate, and skill sets around listing presentations.

In addition to the key discussion topics, a brand-new, online, real-time performance management platform was released to those at the conference.

“Key features in the Agents’ Pulse is a goal-setting tool, real-time performance metrics, leaderboards, and benchmarking insights. These provide every agent with the ability to track and manage their own performance in real time,” Mr Downes said.

“We gave each attendee feedback into the development of the tool prior to release to the broader network.”

The team’s discussion was epitomised by Ray White Howick’s Anton Huang’s case study, which outlined the journey of how Mr Huang could build a business that allowed him to achieve the international number one agent of the year.

“The honesty of the interview with Mr Huang provided a huge amount of confidence and value to all attendees to go back into their businesses and continue to develop their teams,” Mr Downes said.

“This session was reiterated by providing the process around devising team roles and the detail in recruiting and onboarding those key roles within an agent’s business.

“Our panel discussion from Angela Saunders, Luke Croft and Sam Guo gave everyone an opportunity to hear how some of our best performers have been able to grow a team and as a result, an improved business.

“Matt Gay, our Chief Technology Officer, gave everyone an insight into the investment the group is making into our technology futures.

“The resources invested into ensuring we can provide the right technology platforms and tools were a real eye opener.”

Day two of the program was short and sharp as Ray White New Farm Principal Matt Lancashire shared his tips around how he had been able to create a world-class listing presentation.

“This created an enormous amount of discussion around the room and further insights from attendees,” Mr Downes said.

“The importance of handling the ‘price question’ and an ability to ultimately communicate to potential vendors on our ability to create competition were at the centre of the discussions.”

The conference was rounded out with round-table discussions focused on debating some of the biggest challenges facing businesses, from lead providers to internal structures, around how sustainable businesses could be created.

“Arguably the most entertaining elements to the program were the dinners where the discussions were flowing,” he said.

“It’s been a constant message that most of the best parts to the Elite Conference are the ability to connect with some of the best operators in the industry on a personal level.

“The two dinners were outstanding, set on the beach with stunning views, and food that took the conference to another level.”

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