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Ray White expands in Southern Highlands

Ray White Bowral principal Gene Fairbanks has joined forces with esteemed local agents Michael Maloney and Jeremy Crawford to form a premier real estate marketing team servicing the Southern Highlands. 

Observers are quick to attribute their merger to the similarity in their characters – down to earth, honest country style – born of their life’s experiences and personal values.

Michael Maloney is known as a local legend in the Highlands, having carved out more than 30 years in the specialised niche of rural real estate where his word is respected and valued, and his strong track record unquestionable.

Jeremy Crawford is a true gentleman of the industry, dedicated and hardworking and the perfect fit for the office. Their ambition?  “To be the most trusted brand in real estate.”

Meanwhile, in only three years Gene Fairbanks has forged a strong Ray White family business in Bowral in his own quiet, solid way, drawing on his upbringing in country Queensland, and his former career as a rugby union international – three years in Japan, and years with the Reds, Brumbies and Western Force. 

“That was my life,” he reflects with humour.

“While I love to reminisce about the good times, I have come to appreciate how valuable that was in shaping my approach to business where team culture , integrity, commitment and mutual trust are absolutely vital ingredients in any winning formula,” Mr Fairbanks said.

As with any new business, building a platform and a presence is tough, but was even tougher as the property cycle entered a slowdown. 

Far from putting the sportsman on the defensive, Mr Fairbanks always remained positive,  immersed himself in the community and drew great support from his wife and family. 

He coached the Bowral Blacks over the last three years bringing the top two grades to premierships. 

He also continued to grow his business through carefully curated mergers and like-minded alignments that have strengthened his team and his brand.

He believes the recent merger adds a whole new dimension to that endeavour, not only increasing the client base but also providing a stronger physical presence in town. 

Gene and the team will be moving offices to the highly visible Royal Hotel building at 255 Bong Bong Street, which is regarded by locals as the gateway to Bowral.  

“Since my wife and I added twins to our two children in February we have barely had time to think let alone really drive our businesses in the way we want to – this new development is a real boost to our place in this incredible community ,” Mr Fairbanks said.

“We are so looking forward to the spring season and in servicing our ever expanding client base.”

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