The new office will offer sales and property management services to the growing inner western Sydney areas of Rhodes, Olympic Park and Wentworth Point.
The Announcement:
In a significant win for Raine & Horne, a major independent office servicing the rapidly expanding Olympic Park and Homebush Bay region of Sydney, has joined the rapidly expanding real estate group.
Raine & Horne Rhodes will be led by the dynamic duo of Angell Yang and Kalaney Che. They are switching their successful independent, MYA Real Estate, to the famous charcoal and gold livery of the super brand.
Ms Yang and Mr Che join Raine & Horne after very impressive real estate careers to date. Ms Yang started in the real estate industry over a decade ago and has worked in Rhodes since 2016.
“I have been heavily involved in the local market, including off the plan and project marketing,” she said.
“I specialise in new and off the plan property developments in the thriving harbourside suburbs of Rhodes, Sydney Olympic Park and Wentworth Point.”
Ms Yang continued, “My ability to maintain a relationship with the developers such as Rhodes Central construction firm Billbergia and master agents has enabled me to offer my clients the very best off-the-plan properties. I am still selling in the Rhodes Central Project and managing rental properties in Rhodes and Wentworth Point area.”
Mr Che arrived in real estate via a stint in wealth management, where she worked for several of the Big 4 Banks. “I have worked in real estate for more than six years,” he said.
“I lived in Rhodes for seven years and have been actively selling Rhodes Central Project and am extremely familiar with the market and the needs of local homeowners, investors and buyers.”
Fast growth with support from Raine & Horne
Ms Yang said she and Mr Che are thrilled to be joining the Raine & Horne group. “Raine & Horne has impressive brand recognition as one of Australia’s leading real estate firms and as one of our nation’s oldest family-owned companies.
“There’s also the renowned Raine & Horne culture, history, and experience. Ever since the firm was established in 1883, it has demonstrated consistency in relations to real estate consumers, its employees and in its support for the communities it serves.”
The new Rhodes principals have also been impressed by the Corporate team from Raine & Horne. “The management team, including the Executive Chairman Angus Raine and CEO Andrew Brien, are very helpful and supportive,” Mr Che commented.
“We have visited the Raine & Horne Corporate Office in the Sydney CBD and were impressed by their presentation, focus on marketing, team support and training.”
Concerning marketing and IT Support, Amplify, the powerful social media and search engine marketing tool, immediately impressed the new Raine & Horne Rhodes principals.
“Amplify cleverly uses AI to sell and lease homes fast by targeting and sending property ads to potential buyers and tenants,” said Mr Che. “We are also impressed with the online listing tool, DigiKit and DesignPlus, which creates an extensive range of print marketing material and electronic marketing content.
“This level of digital marketing support is beyond the budget of most independents and influenced our decision to join Raine & Horne.
“Also, with this comprehensive marketing and IT Support and the strong branding of Raine & Horne, it will help us to promote our team and the products we offer more effectively and efficiently to the local market.
“Consequently, we expect to grow fast with the support from Raine & Horne as we’ll be able to offer superior real estate agency experience to our customers.”
The local market attracts a balance of owner-occupiers and investors
The Rhodes, Sydney Olympic Park, and Wentworth Point markets are popular with owner-occupiers and investors, according to Ms Yang.
“Our housing market has about 40% owner-occupiers with the balance of 60% rental homes. We expect the investment market to collect speed when overseas travel starts again, and international students return to Australia.
“Once the current lockdown ends, we expect activity to rebound quickly with rents continuing to increase as there hasn’t been much new stock injected into the Rhodes market, with many off-the-plan projects not expected to be completed until 2023.
“And it will be a similar situation for Wentworth Point and Sydney Olympic Park areas.”
Source: Raine and Horne
