Rahul Grover has been appointed Chief Executive Officer of iD4me, an Australia-wide Proptech platform focused on providing real-time, verified property ownership data to real estate agents.
Rahul, who has been with iD4me since its inception, steps into the CEO role as the business enters a new stage of scale and product development. Previously employee number one, he joined the company as an investor and went on to lead sales, marketing, partnerships, and broader operations.
“We’ve been working towards this for a little while,” he said. “The business is growing and our founder, Danny Georgakilas decided it’s the right time for him to move into a board role. He’s still involved, but I’ll take the reins.”
Rahul described the transition as a shift from a founder-led startup to a “CEO-led scale-up.”
iD4me currently onboards around 500 agents per month and has a team of 27. The company positions itself as a data-led alternative to traditional cold-calling and door-knocking methods, with agents subscribing individually to access property ownership and contact information.
“Our differentiation is that most Proptechs have a relationship with the brand or office. We’re one of the few platforms agents pay for directly,” Rahul said. “That means the agent is the customer. Their experience with the platform is our priority.”
He said the next 6-to-12 months would involve “maturing the business,” including investment in technology, compliance, and an “ambitious product pipeline.”
“We’ve just brought in a Chief Financial Officer, Chris Walker and a Chief Technology Officer, Adir Cohen, so we’re investing in the right people for the next phase.”
AI and the industry shift
Rahul also confirmed that iD4me is working on AI capabilities, but said their focus would be on “insights and analytics” rather than generic use cases.
“Everyone’s using ChatGPT, but the real ROI is yet to be proven,” he said. “We’re asking how we can help agents build better relationships and get better outcomes with the same or less effort.”
He noted that the industry was entering a period of accelerated change, particularly with the rise of AI and data accessibility.
“If you want to increase capacity, AI will become a must. Agents are already using tools to 10x their output. If you’re not keeping up, you’re at a disadvantage,” he said.
Role of data in prospecting
Ultimately Rahul said iD4me aims to replace outdated prospecting methods with more targeted, data-led insights.
“Cold calling and door knocking have limits. We help agents understand who’s in their market and prioritise based on relevant information – ownership timelines, household composition, lifestyle indicators,” he said.
He added that the platform offers a broader profile than basic property records.
“It’s not just ‘Bob lives here’. It’s: Bob is 42, owns a pharmacy, is married to Susan, likes Formula One, and owns an investment property. That context makes a difference in how you approach someone.”
He said that while Proptech adoption has increased, the focus is now shifting from access to application.
“Tech is getting cheaper, data is more available, and the pace of change is increasing. What matters now is how agents use these tools to get better outcomes.”
He added that iD4me’s self-service model, combined with ongoing agent support, would remain core to its positioning.
“This isn’t about replacing agents. It’s about giving them better tools and better data so they can spend more time doing what matters.”
