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Place Estate Agents open around the clock with Propic AI

Queensland’s Place Estate Agents has joined forces with Australian real estate PropTech innovator, Propic, to use its Artificial Intelligence (AI) technology to respond to sales and rental inquiries in the hot Brisbane market 24/7.

Starting in March, Place will activate Propic’s Enliven natural language AI experience for visitors to its website, as well as handling all sales and rental inquiries received via email, Facebook Messenger and real estate portals.

The number of inquiries previously handled individually and manually through these channels has been increasing exponentially in the past six to 2 months.

Propic Enliven is now trained in the language, style and tone of voice a Place representative normally uses, ready to anticipate and answer commonly asked questions and engage in conversations.

Any issues requiring human intervention get flagged to the relevant professional, and every interaction is stored to ensure a people-first history is on always on hand.

In addition, Place will soon use Propic Reveal, a vendor-lead identification tool that uses predictive intelligence to find potential clients. Reveal also tracks every property listing across Australia to help shape insights on market conditions and drive market appraisals.

Place Chief Executive Officer, Damian Hackett says the AI tools from Propic are “brilliant” and will free up his 500-strong team to focus more productively on activities that attract them to working at Place – helping people “find their happy Place” in Brisbane. 

“The always-on Internet era means around 80 per cent of real estate inquiries happen outside of business hours, and a lot of those aren’t people ready to act,” Mr Hackett said.

“Using Propic Enliven to handle initial inquiries means as an agency we’re responding faster any time of day or night. Then our agents and property managers can focus in business hours on work requiring their level of expertise and personal connections, building better, stronger, long-term relationships, and helping more people find their happy place.

“Real estate is more high touch than ever these days because people need people to help navigate such extraordinary times. The promise of PropTech is automating predictable things so property professionals can focus on moments that matter to their clients.

“We were looking for PropTech solutions to measurably reduce my teams’ workload while keeping client satisfaction high. Propic’s AI tools are the best and most intuitive I’ve seen.”

Propic Commercial Officer David Choi said PropTech amplifies the very human experience of real estate for both the customer, and hard-working real estate professionals who’ve been under extraordinary pressure in recent times. 

“Brisbane is a super-hot property market but there’s no reason real estate professionals need to burn out in it,” he said.

“A national research report called Voice of the Property Manager released recently by one of our partners, MRI Software, found 23 per cent of property managers feel burnt out and are thinking about leaving the industry.

“The MRI report tells us access to adaptable technology, and more time doing the parts of the job they love, would make them stay.

“Place Estate Agents are the go-to local experts for the Brisbane market and with this investment in our AI-technology they’re showing they’re among the best at looking after their own people, too.”

Propic founder and Chief Executive Officer, Jeffery Gray said Place is the latest in a growing surge of innovative agencies across Australia embracing the vision and reality of AI in real estate borne from his own frustration as an aspiring agent.  

“I spent more hours than I care to remember as a real estate agent wearing out my shoes going door-to-door and making calls to people who didn’t want to hear from me,” he said.

“Our people-first property intelligence tools are changing the game for agencies, making growth and the wellbeing of their staff equally achievable.”

Propic’s deeply impressive conversational AI proptech uses a hybrid of Linguistic and Machine Learning (ML) models along with Natural Language Processing (NLP) and Customer Intent Frameworks to engage in intelligent conversations using the tone of voice, style and property expertise expected from Place.

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