Online platform allows buyer to purchase home while shopping for groceries

The Click2Offer portal from Ipswich property has facilitated the sale of a property in Queensland while the buyer was out doing her grocery shopping.

Ipswich Real Estate’s Dylan Ansems and Jason McNamara are savvy users of technology.

When they listed a property in Woodend, their Click2Offer system sent an email to alert all parties interested in property that it was now open for online offers (over $365,000).

When the email notification popped up on one parties phone, she immediately registered and made her first offer of $365,000 – even though she was out doing the grocery shopping at the time.

Within 15 minutes the agents on behalf of the sellers had countered at $375,000. Just 13 minutes later the buyer looked at and accepted the counter offer, added in finance and building and pest clauses.

Then three minutes later, the sellers accepted.

A little later that day the contracts had been prepared and emailed to the buyers and seller to sign on their phones via Docusign.

Welcome to the future of transacting property.

Just four hours after the property had been opened for offers online, it was under contract, at $10,000 over asking price, purchased by a mum from her mobile phone, while doing her weekly grocery shopping.

Ipswich Real Estate’s “Click2Offer” web portal is a system that allows buyers to purchase property online via private treaty, auction and tender. The system is part of the Market Buy online sales system, developed by David Stewart. The Market Buy team were a recipient of the 2018 REA AREA Game Changer Award as well as both 2017 and 2018 REIV Innovation Awards.

The platform allows agents and agencies to use it either branded as Market Buy or to brand it for their own office and is compatible with all real estate sales processes nationwide.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.