FRANCHISE NEWSNEWS

Belle Property opens dual ‘multicultural’ franchise in Adelaide

Boutique real estate group, Belle Property, has moved in on real estate in Adelaide by opening its first dual franchise. Led by Principal, Calvin Lai, the multicultural real estate team of 27 employees who are fluent in seven languages, are set to deliver a personalised and unique approach to large scale projects and residential real estate.

Making the strategic move to the boutique agency, Calvin and his team are now operating as two distinct brands, Belle Property Adelaide City and Belle Property International Adelaide. Belle Property Adelaide City is a specialist residential real estate company that focuses on resale and management of homes and apartments. Belle Property International is a world-class concierge partner that represents both property developers and investors across Asia and Australia.

“We believe Adelaide has become an investment hotspot for Asian investors, and we are proud to have Calvin and his team join the Belle Property family,” says Peter Hanscomb, CEO of Belle Property. “We look forward to working together to grow both businesses and become a significant player in the Adelaide market.”

A well-respected local area expert who has been selling property in Adelaide for over six years, Founder and Principal of Inspire Real Estate, Calvin Lai, took his small agency of three to 27 permanent employees in three years with an average annual business transaction worth $100 million.

“It’s extremely exciting to have Adelaide’s leading independent join the Belle Property International family,” says Stephen Ivanusa, Director of Belle Property International. “With three new offices opening in India and Asia in the latter part of 2016, Belle property International is getting ready to usher in a new era of global property concierge services to the Australian marketplace.”

Adelaide is an important strategic location for the group, which purposely operates only in premium lifestyle metro, regional and coastal locations.

“Adelaide CBD is the most vibrant and fastest growing area in South Australia and it is rated the fifth most liveable city in the world for five consecutive years,” says Calvin. “Belle Property is a trusted boutique brand with tested and proven CRM systems which has simplified our work to keep the long-term rapport with our customers.”

Belle Property Adelaide City is located at 177 Grote Street, Adelaide.

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