Mr + Mrs Vendor: Samantha McLean and Mark Edwards on the sellers perspective, AI acceleration and what’s on the radar for Elite Agent in 2024

In a real estate world where differentiation can be challenging, Elite Agent's Samantha McLean and Mark Edwards blend personal experience with professional insight in the latest episode of the Elevate Podcast. After selling their own home in 2023, they offer a fresh perspective on the sales process, what went well, what didn’t go so well - along with an exclusive behind the scenes on what to expect from Elite Agent this year.

What makes a good year a great year in business?

Usually it’s not dozens of things … often it’s as simple as strategically making (or missing!) one or two ‘genius’ moves.

And it’s with that realisation that Elite Agent Managing Editor Samantha McLean and Publisher Mark Edwards decided the theme for this year’s Elite Retreat.

In this special edition of the Elevate podcast, Samantha and Mark take you behind the scenes of our annual signature event, Elite Retreat and what makes the event truly unique in the industry.

They also reveal the plan to invite a couple of people to speak at Elite Retreat, enter our new Innovation Awards and be a part of the action in our fresh launched newsletter, Movers + Shakers; bringing together all the latest on the big moves in the real estate industry.

Mark and Sam also share what they learnt from flipping and selling their Gold Coast home, including how they chose their agent, the easy opportunities agents missed and how you can use their experience to stand out from your competition.

“Success leaves clues, but it doesn’t guarantee it. You’ve always got to put your own spin on whatever it is and face forwards, not backwards.” – Samantha McLean

Sam and Mark also discuss:

  • 3:30 – Crafting elite experiences: The stringent criteria that earmark a location as an Elite Retreat location, with a special spotlight on the breathtaking Hayman Island.
  • 6:30 – Genius moves: Explore 2024 Elite Retreat theme, how you will walk away with a shorter to-do list than when you got there.
  • 9:35 – Elevate your influence: The plan for offering a couple of lucky people from the industry a chance to be a speaker at Elite Retreat – plus a heads up on the plan for Elite Agent’s inaugural Innovation Awards.
  • 12:45 – AI Powered Agents Live: Why AI is your partner in excellence, not a replacement and how you can use it to amplify your intellect and productivity.
  • 16:17 – Sales insights unlocked: Mark and Sam’s property flip, how to pick the right agent, key moments agents missed to stand out and the best day for auctions.
  • 25:00 – Elite Agent latest: Our new Movers + Shakers newsletter, your guide to The Daily Brief podcast, and the new voices and views you’ll find in our content.
  • 29:00 – Transforming the future: Why AI transcends being just a trend and how your approach to adopting it will impact your professional future.
  • 29:50 – Redefining productivity: Why you shouldn’t react to technology but look at ways to improve your methodology.

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.