Laura Voinea of McGrath Keysborough turned 42 inspections into eight competing offers for a two-bedroom Noble Park unit, selling for $564,500 after just 15 days — 10% above the vendor’s initial hopes.
The result came from meticulous pre-market preparation and a transparent deadline process that positioned buyers to submit their absolute walk-away figures, turning strong first-home buyer demand into competitive tension.
The preparation story
Laura’s approach began before the listing went live. She worked with the vendor on presentation inside and out, prepared the Section 32 documentation upfront, and set clear expectations about the buyer profile and campaign timeline.
“The more prepared we are in terms of presentation and contracts and proactive feedback and being upfront about everything, the quicker we’re going to be able to achieve the best possible result without dragging the campaign,” Laura says.
Laura ensured the unit presented as cosy, clean, bright and welcoming, with minimal furniture that allowed buyers to see the space clearly without feeling overwhelmed by potential changes needed.
The competition
Forty-two groups inspected the property across two weeks, with multiple buyers returning for second and third viewings. Laura organised private inspections alongside scheduled open times and gave buyers access to the contract from the first week so they could complete due diligence early.
Offers started arriving five days before the deadline. Laura used buyer declaration forms to make the best-and-final process real and accountable.
“We really put them in a position to truly put their absolute best price, their absolute walk away figure, in the sense that if someone else was to pay a dollar more than theirs, they will be happy to walk away,” Laura says.
The approach resonated. Eight formal offers came through, with the successful buyer a first-home purchaser drawn to the entry-level opportunity.
The forward view
Laura says around 15 active buyers are still looking in the area for similar properties — a detail that matters for anyone considering listing in Noble Park.
“I would tell them that I’m most likely already speaking to the best buyer for their property,” she says.
The vendor, who had been hoping for around $500,000, was thrilled with the outcome.
“She was very proactive. She took all the feedback on board. She was beyond grateful that we were able to achieve in excess of 10% above her initial expectations,” Laura says.
About the agent
Laura Voinea is the Principal of McGrath Keysborough, bringing a refined, results-driven approach to Melbourne’s South-East property market. Laura’s approach centres on open, upfront conversations with vendors from the first meeting. Her work focuses on thorough preparation, transparent communication, and understanding the key steps to prepare homes for sale effectively. Visit Laura’s website for more information or call Laura on 0435921730.