Imogen Callister: World-class social media strategy
“If you spend time building great connections, building a great unique selling point within your brand and being human first before an agent, I promise you'll create better connections. You will start to win appraisals online and you will resonate as a brand that people actually want to connect with.”
After a career that has spanned journalism and included working at the REA, Imogen Callister started The Media Coach earlier this year.
Her new business embraces a passion for both storytelling and real estate, and sees her working with agents to build a personal brand and campaigns that people want to connect with.
In this episode Imogen shares her top tips on creating a world-class social media presence and strategy.
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Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry.
Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence.
Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast.
She holds a Bachelor of Business from the University of Technology Sydney.
Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
