How to effectively nurture leads in your real estate CRM: Trevor Bragg

“Automation won’t do everything for you. You still have to make those calls. And that’s the thing, there is a balance with automation...”

This episode of the Elevate podcast is brought to you by Connect Now

In this episode of the Elevate podcast, you’ll learn how how to save time with automation, while improving communication with clients, and find out how to get some great templates to get you started.

Trevor Bragg is the Head of Sales and Business Development at Eagle Software, a 100 per cent cloud-based CRM for real estate listing and contact management. Prior to joining Eagle, he has had significant experience in the real estate industry including spending time at Penrith Professionals, CoreLogic, Portplus and Agent SMS.

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In this episode of the Elevate Podcast, Samantha and Trevor discuss

  • How to become a master of CRM, eMarketing, property data, apps and all that technology can provide in the real estate space
  • Why it’s essential to mix scheduled automation with human interaction (and how to successfully pull it off!)
  • How you can create templates workflows and emails that are reusable for different types of clients
  • Why the process of ‘nurturing’ your prospects in your CRM is, and always will be, the cornerstone of effective communication
  • Tips to maximise the productivity of your agency, and agents, while ensuring your clients feel they are receiving gold standard attention and service for their specific needs.

plus much, much more…

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.