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How do you market what is possibly the nation’s worst house?

They say you should buy the worst house in the best street and, in a brutally honest marketing campaign, Belle Property Townsville Principal Sean Breitkreutz said heโ€™s got a home that meets that description perfectly.

In an extremely blunt listing description for 7 Corveth St, Thuringowa Central, Mr Breitkreutz said the property was โ€œsurrounded by stunning homes that are beautifully maintainedโ€ but that โ€œI have no doubt the neighbours canโ€™t wait to see this site transformedโ€.

Similarly, in a Facebook walkthrough, he describes the three-bedroom home as โ€œthe absolute worst house Iโ€™ve ever listed in my career,โ€ while describing the roof as โ€œbarely hanging onโ€, the kitchen as โ€œrankโ€ and the carpet as โ€œlumpyโ€.

โ€œIf only you could smell what I’m spelling right now,โ€ Mr Breitkreutz said as he walked through the dilapidated home. 

โ€œ(You) almost need a hazmat suit.โ€

Owned by the State Government, Mr Breitkreutz said the property would be sold in a mortgagee public auction on February 10.

He said he received permission to market the property in brutally frank way and that with a property such as this, honest was the best policy.

โ€œThe house, obviously, is not a good one,โ€ Mr Breitkreutz said.

โ€œIt is a really, really good street, itโ€™s just that the house, unfortunately, has been left in such a state.โ€

But Mr Breitkreutz said the video had garnered a lot of attention and his phone had been ringing hot with interest from buyers looking to either flip the home or knock it down and rebuild.

โ€œIโ€™ve had about a million phone calls about it this morning,โ€ he said.

While the home is run down and filthy, there are some positives about the property, including a 667sq m block, only one bordering neighbour and parkland behind the backyard.

โ€œEverything around it would sell for about $500,000,โ€ Mr Breitkreutz said.

โ€œThen youโ€™ve got this one and it will be lucky to make $200,000.โ€

Mr Breitkreutz said at that price, the property was a bargain.

โ€œWhen you try looking for land in Thuringowa Central or in Kirwanโ€ฆ thereโ€™s like one 400sq m parcel on Golf Links Drive, which is $169,000 and then thereโ€™s one on Ross River Rd that they want $250,000 for,โ€ he said.

โ€œSo even just the land value (of this property) is probably around the $200,000 mark.

โ€œI wanted to paint a worse picture than what it really was, so if people got there, they wouldn’t be surprised and they might just go, โ€˜You know what? This is workableโ€™.โ€

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Kylie Dulhunty

Former Elite Agent Editor Kylie Dulhunty is a freelance content producer for the Elite Agent audience, leveraging her extensive copywriting and real estate expertise.