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Changing lanes: How Alison Euler started her own real estate business

From working in local political offices to global executive companies, newly-minted business owner Alison Euler has a wealth of experience to draw on.

This month marks another professional highlight with the launch of her biggest venture yet, Alison Euler Properties in the inner-north suburbs of Brisbane.

After already experiencing such high-pressure roles, Ms Euler believed her decision to enter the world of real estate 12 years ago was a natural fit.

โ€œI originally started as a sales consultant at a national brand, and I think that was a great training ground for new and green agents,” Ms Euler said.

โ€œBut after five years, I was really looking to hone my skills further and took up an offer from another major agency.โ€

Ms Euler explained the move was about being challenged and always evolving as a professional.

โ€œI was looking for new growth. I felt the new agency at that time represented where I was heading,โ€ she said.

Ms Euler eventually felt there was room to vastly improve the service she could present, and it was time for the next level in delivering a premium result for the local area.

โ€œIโ€™ve always wanted to offer the highest possible service and when youโ€™re in a franchise at my level you can feel somewhat restricted,” she said. 

โ€œThere is much more to delivering great outcomes than pushing a big brand.โ€

Ms Euler said sheโ€™d had dreams of starting her own brand before, but the logistics put her off.

โ€œThereโ€™s just so much to consider starting a business, and doing things on your own is daunting,โ€ Ms Euler said.

However, she had been following the UrbanX story and knew their platform of back-end administration and marketing support would help her open the doors on Alison Euler Properties.

โ€œThatโ€™s what I liked about what [UrbanX CEO] Dan Argent offered. It took everything that made it seem impossible and made it all possible.

โ€œTalking with Dan filled me with a lot of confidence. He was inspiring, to be honest. I think what he’s come up with is an incredible business model.โ€

Now, with her own business underway, itโ€™s an exciting time for Ms Euler. She said her core fundamentals of treating others with decency and respect are foundational to the new venture.

โ€œIโ€™m a person of integrity โ€“ Iโ€™m a woman of my word,” Ms Euler said.

โ€œI want to give sellers a real personal approach, not just listing a home and throwing it onto some new associate and never seeing the seller again. I like overseeing every marketing campaign. I want to go above and beyond in providing an exceptional service.

โ€œI also want the selling process to be a really positive journey for my clients.

โ€œThis is also how you build networks and relationships in the industry โ€“ by providing great service. And that brings more referrals, listings and past clients back to you.โ€

Ms Euler added she was excited about the next six months where sheโ€™ll get to establish and grow her brand. She said it will be a chance to put runs on the board and build momentum โ€“ a launchpad for future growth.

Ms Euler said, particularly for established agents with great profiles, UrbanX is the opportunity to further raise a profile and build a trusted local brand of your own.

โ€œTop end agents are pretty much running their own business already, so it makes perfect sense. I found the UrbanX experience to be nothing but positive โ€“ theyโ€™ve been fantastic,โ€ Ms Euler said.

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