Henry Wong from RE/MAX Revolution has sold a four-bedroom house at 59 Helicia Circuit, Mount Cotton, for $1,280,000 after 22 days — a result driven by strategic staging and his 23,500-strong social media following creating competition for a Battle-axe block with 11 title encumbrances.
The property’s constraints would challenge many agents: a Battle-axe configuration, 10 registered easements, a covenant, and two-thirds of the 2,562-square-metre block unusable due to protected trees. Henry’s approach was to reframe every limitation as a lifestyle feature for the right buyer.
Positioning the property for nature lovers
Henry launched a three-week auction campaign designed to attract buyers who value privacy and a rainforest atmosphere over conventional suburban amenity. His strategy centred on identifying prospects who wanted peace, established trees, and mountain views from the rear deck — people for whom the Battle-axe layout meant seclusion, not inconvenience.
“We wanted to attract buyers that absolutely love nature,” Henry said.
“They want peace and quiet. The Battle-axe block provides them with privacy. They also want to come home and listen to the sounds of nature and have that view of the mountains from the back deck.”
He also recognised a social dimension: the large block size gave buyers a conversation piece.
“When you tell your friends your block is 2,562 square metres, it helps with social status,” Henry explained.
“Their friends automatically think, ‘You must be doing very well.'”
Leveraging social media to drive competition
Henry’s personal reach — 11,800 Facebook followers, 8,200 on LinkedIn, 3,500 on Instagram — brought interstate and overseas buyers into the mix, many unfamiliar with Mount Cotton. The expanded pool created genuine competition for the eventual local buyers, who had to outbid multiple parties despite living nearby.
When all interested buyers required finance conditions, Henry pivoted from auction to private treaty, using the campaign period to generate maximum interest before negotiating directly.
The staging that sealed it
The buyers — a local couple seeking greenery and open-plan living opening onto the deck — were captivated by the professional staging. So much so they plan to replicate the furniture and styling in their own home.
“The staging made such a great impression they’re getting a stylist to buy furniture similar to how it was staged,” Henry said.
“It gave them a feel for how they could actually live here.”
The sensory experience — birdsong, breeze through the trees, mountain views — reinforced the lifestyle promise.
Location and market context
Mount Cotton offers semi-rural lifestyle on Brisbane’s fringe, with this 2,562-square-metre block typical of the suburb’s larger lots prized for privacy and bushland backdrops. The neighbourhood sits within easy reach of Sheldon College, Sirromet Winery and major retail at Victoria Point, while maintaining a quiet, family-oriented atmosphere distinct from Brisbane’s denser inner suburbs.
The vendors — repeat clients Henry had worked with years earlier — were thrilled with the outcome. The buyers purchased subject to selling their own property, requiring Henry to coordinate both transactions to bring the deal together.
About the Agent
Henry Wong is RE/MAX Australia’s #1 Auction Agent, specialising in connecting interstate, overseas and intergenerational wealth buyers with South East Queensland properties. With over 23,500 social media followers across Facebook, LinkedIn and Instagram, he delivers reach beyond most local agents. Visit Henry’s website for more information or call Henry on 0412471588.