Motivated by a desire for independence without the financial burden, Pratt joined OASIS powered by @realty, which provided the ideal platform to build his own brand affordably and efficiently.
“For me, it was all about creating a brand that truly represented me—something that would normally cost upwards of $15,000 to set up,” Mr Pratt said.
“With @realty, I received a full branding package, including my logo, website, property materials, and social media assets, all for a setup cost of $4,000.”
He said that the process was “incredibly easy and completed in just 4 weeks,” with @realty’s marketing team delivering artwork proofs and materials within hours of the request.
One of the pillars of Pratt’s productivity is @realty’s advanced CRM.
Equipped with powerful automation and user-friendly tools, the system streamlines listing launches and boosts lead generation.
“The CRM allows me to launch a listing online across all platforms in just eight minutes,” he said.
Tools such as mass emails, SMS, digital listing proposals, AI-generated listing descriptions, and vendor reports have made daily tasks efficient, allowing him to deliver top-notch service to clients.
Mr Pratt said the 40+ head office team at @realty, who provide ongoing support to agents like him.
“It feels like working for myself but never by myself,” he said.
Praising the responsiveness of James, JJ, and the entire team, he said that their support has been unwavering from day one.
“Their communication with agents is fantastic, and I’ve been constantly impressed by their innovative approach.”
With his success at Coast Edge Real Estate, Pratt now encourages other agents to join @realty.
“The tools, support, and ease of operation are unmatched,” he said.
“I’m proud to be part of a group that’s committed to both innovation and agent success.”
