Episode 79: How to growth hack your business like Uber and Facebook with Anton Babkov

If you’ve been in the same area for a long time, customer satisfaction is a really important metric because maybe that has a direct effect on the amount of time that you hold onto listings…

Want to hack your way to growth like the big guns of Silicon Valley? In this week’s edition of the Elevate podcast, Anton Babkov, CEO of Rexlabs, explains the mechanics of how to use the measurement tool they use – The North Star Metric or NSM.

In this podcast we cover:

  • What NSM is (and isn’t) and why it’s different to using a bunch of KPIs
  • Examples of possible NSMs in the real estate industry and how they would work in practice
  • Real estate tech trends from around the world.

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Episode host: Samantha McLean
Special guest: Anton Babkov


01:58   Anton’s article about growth hacking like a startup; NSM explained
03:38   How Silicon Valley giants like Facebook might use NSM to guide their growth
06:24   Some examples of NSM for real estate businesses
12:37   Creating adjacent revenue streams
14:31   Real estate tech trends from around the world
17:11   Coming soon from Rexlabs
19:10   Anton’s take home message

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.