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Domain launches in-house data and insights department

Domain has added a data and insights unit to its content division, Domain Research House.

The unit will be led by Tobias Johnstone, content and data director for the department. It will provide Domain readers and clients with insights drawn from internal data.

Trent Wiltshire of The Reserve Bank has been appointed as economist for the unit, Domain’s Dr Nicola Powell will act as the senior research analyst and Eliza Owen is research analyst.

Speaking to industry publication Mumbrella, Mr Johnstone said the unit would take full advantage of the “extraordinary amount of data” Domain had access to.

The launch content will include a study created through a partnership with Deloitte and Tract Consultants.

Mr Johnstone said he saw the new offering as a way to maximise the capabilities of Domain and its departments and give the portal an edge in the industry.

The announcement times with the recent appointment of CEO Jason Pellegrino and the Nine and Fairfax merge which is currently awaiting ACC approval.

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