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C21 boosts service offering

Century 21 Australia has acted on insight obtained while operating through COVID-19 and bolstered its service proposition.

With the level of uncertainty introduced by the COVID-19 crisis, the real estate franchise implemented daily video conferences within its network to enable the timely sharing of relevant information, ideas, and success stories.

On the back of this initiative, the group proceeded to recruit a number of talented individuals to its corporate team to provide members a greater level of service in the core areas of customer service, growth in salespeople, onboarding and training.

Supporting local businesses has been a consistent focus through the pandemic, and as a franchisor, C21 said they prioritised ensuring all offices were supported through extra corporate resources and financial guidance.

As a result, James Bell has joined C21 in a senior capacity as the Head of Network Service and brings with him a combination of energy and experience.

With 20 years in the real estate industry, including running an independent agency, and auctioneering, Mr Bell will focus on the delivery of the highest level of service and a meaningful experience for franchisees, and the wider network.

Mr Bell will also provide a tailored recognition program to ensure all members of the network receive the promotion and celebration earned throughout the year reaching C21’s various awards benchmarks understand the absence of group events in 2020.

“I very much look forward to driving the current and next generation of agents to success by delivering a platform that offers the surface and substance that agents need to be successful,” Mr Bell said.

Chairman of Century 21, Charles Tarbey noted the growth of the C21 brand was inextricably linked to the success of the offices and agents within them.

“The role James will fill is about strengthening the partnerships with our offices and our people,” Mr Tarbey said.

To strengthen service delivery in NSW, Michael Bables was brought back to the fold, having previously worked for Century 21.

With deep experience assisting customers and in real estate franchising, Mr Bables knows the ins and outs of the network and how to assist offices grow and succeed.

Meanwhile, Dion Moon has also joined the NSW corporate team, having previously worked with the business.

Mr Moon brings a wealth of experience that spans over 20 years and includes a sales career with one of Century 21’s top-performing offices. He is also a well-known real estate auctioneer. His focus will be to grow salespeople and franchisees across the C21 network.

To ensure new offices and mobile agents receive a great onboarding experience and continued support, C21 acquired the skills of Steffen Winter – a specialist in project management and training.

Mr Winter will not only provide a seamless onboarding and orientation process for new franchisees, but will also develop and manage content on C21 University.

This interactive online learning platform delivers on-demand education so members of the C21 network can develop competencies related to their role and enhance career development.

“It is particularly important to me that we provide a high level of service to existing and new members of our network, and these recent hires show our commitment to this,” Mr Tarbey said.

“The value delivered by our people will complement a technical focus we have on encouraging the strategic adoption of new and emergent technologies that will help our agents work smarter.”

Century 21 recently launched C21 Ignite: a new fully supported program for high performing real estate agents wanting to operate their own business without the need for a traditional office shopfront.

“The strength of its consumer-facing brand and access to the latest tools, technology, training, and operational resources is something other similar models are not able to match,” Mr Tarbey concluded.

Note about Promoted Content: The promotion of this article has been paid for (‘promoted content’).

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