Belle Property launches into Potts Point

Highly-regarded Principal Mark Foy is set to open his second office, as Belle Property Surry Hills expands into Potts Point.

Seeing the growth and shift in the culture and demographic of Potts Point, Mr Foy made the strategic decision to expand his footprint to the inner Sydney suburb.

“The Potts Point area is a sophisticated market, offering a wide variance in properties and property prices,” he said.

“Over the years it’s been a diverse market but with a move away from nightclubs and bars towards restaurants and cafés and a slower pace of life, this shift has meant we’re seeing a more affluent buyer type attracted to the area.

“Traditionally, Potts Point has been dominated by one or two real estate brands, so there is a real opportunity for a premium band to inject itself into the market.’’

Mr Foy, who is an award-winning agent, will be Principal of the Potts Point business, and is joined by real estate agent Ted Pye and Business Development Manager Jason Assaf.

“Both Ted and I have been servicing the Potts Point market via our Surry Hills office, for some time, but we recognise the Potts Point market is unique and has its own set of intricacies and approaches, so we are very much looking forward to being able to better service this part of Sydney by being based in the local area,” Mr Foy said.

Belle Property CEO Peter Hanscomb said the same brands have been servicing the Potts Point area for more than 20 years, so it was a welcomed challenge for Belle Property to break into the growing market.

“Mark is a well-accomplished agent and a leader in the Belle Property network, and he sets a high standard of performance for himself and his team, so there is no doubt he will see tremendous success in this new venture,” Mr Hanscomb said.

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