FRANCHISE NEWSNEWSNSW

Bayside’s top agents launch new brand

Luke Humphrys and David Pearce have established themselves as the Bayside’s top agents, thanks to their unique approach to selling, and creative marketing techniques.

Their success in the local area, and the power of their personal brands, has inspired them to launch Bayside Property Agents, powered by UrbanX.

Mr Humphrys first moved into real estate after he saw a huge gap in the market when buying and selling property.

“When I was going through the process, the level of service just wasn’t what I expected,” he said.

“I saw a huge gap in the market, and this motivated me to get into the industry, treat people with respect, and use my previous experience to showcase properties through exceptional digital marketing strategies.”

After working for the police in London, Mr Pearce made the transition into the real estate industry when he moved to Australia three and a half years ago, quickly becoming one of the top agents in the area.

The pair established themselves as the go-to agents in the Bayside region – their clients were listing with them, not because of who they worked for, but because of the results they were achieving.

This motivated them to make the change and move away from the franchise model. 

“We saw the benefit of building a brand for the future and felt that working for a franchise wasn’t the best way for us to continue to grow,” Mr Humphrys said.

“The industry is changing and we are excited to be at the forefront of this movement.”

UrbanX provided the perfect platform to launch our business and after talking to Dan Argent (UrbanX CEO) they realised it was definitely the right decision.

Mr Pearce said UrbanX was the premium platform they were looking for to help them launch their brand and manage the backend of the business.

“It also allows us run our business the way we want and have the freedom to make our own decisions in everything we do,” he said. 

Establishing a localised brand was very important to pair, and the UrbanX team were able to create a premium brand, exactly how they imagined it.

“We are both so passionate about the Bayside region and by working under the Bayside Property Agents brand, we are able to create our own local business in an area that we both live and breathe,” Mr Pearce said.

Since starting their brand, they haven’t looked back.

Launching to market with 19 listings, they were blown away by what they have been able to achieve in such a short amount of time with support from the team at UrbanX.

Mr Pearce said it was service culture rather than a permission culture.

“They work with us, to help us achieve what we want to, which is very different to constantly asking for permission to do things,” he said.

Mr Pearce said the service had been exceptional throughout the whole process.

“UrbanX would have to be the best company I’ve ever dealt with. Not just in real estate, but across the board.” 

“This is the first time I’ve worked with someone who has been able to move at the same pace as us. It is so refreshing!” Mr Humphrys said.

This is only the beginning for Bayside Property Agents, and after a strong start, they are excited to dominate the Bayside region.

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