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Brand Editorial
9 Tips to Post a Successful Property Listing
HOW DO YOU give a listing everything it needs to make sure you get short listed good tenants? Here is a guide from the experts at rent.com.au. SHOW OFF YOUR BEST FEATURES Feature descriptions are where the real fun begins. Words do an amazing job of marketing your rental. There is serious value in your ability to write well, so…
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Elite Agent
The Art of Storytelling
TRACEY SPICER REALLY needs no introduction. As one of the most experienced journalists and presenters in the country, there is not much she hasn’t done in her 25 years in the industry. In the last two years she has also become a highly sought-after MC and keynote speaker, and is a facilitator for the Presentation Skills course at the Australian…
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EPM
The Extra One Per Cent: Anthony Cardinale
ANTHONY CARDINALE IS the Principal of Barry Plant Preston. Passionate about property management, he believes there are three aspects to creating both a successful business and property management portfolio: to improve it by just one per cent every day, include a personal touch and become an expert in communication. Story by Samantha McLean. STARTING OUT AS an accountant and toy…
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Elite Agent
Kate Strickland: Playing to Win
TO SUCCEED in real estate, you’ve got to have a competitive edge, and that’s probably why Kate Strickland has done so well. As a former elite athlete, Kate’s mindset, ethics and discipline were bound to pay off when it came to a change in career. Now a Director of Marshall White Bayside in Victoria, Kate is not afraid to bring…
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Elite Agent
The Block: Behind the scenes
The popular television show ‘The Block’, after 10 seasons is a significant pillar in Australia’s renovation culture of buying, ‘doing up’ and selling property. Most of us interested in property follow the transformations as well as the contestant’s highs and lows; and this weekend will bring the climax of Season 11 when five newly renovated properties go under the hammer.…
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Elite Agent
Real Estate Industry Social Media Report Card
SOCIAL MEDIA PRESENTS AGENTS WITH great opportunities to build relationships and generate leads. Ultimately, being successful with social media in terms of engagement is about providing consistent, high-quality content that your audience responds to. How do you rate, and what can you do to improve? HOW WELL DOES YOUR BRAND RANK FOR SOCIAL MEDIA ENGAGEMENT? BrandData is a digital media…
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CASE STUDIES
Tristan Tomasino: Director and Senior Auctioneer, Biggin & Scott Yarraville
Celebrating industry leaders who have dramatically boosted their sales performance in a year, Tristan Tomasino recently beat 39 other entrants to win Josh Phegan’s ‘Changed Agent’ award. Having overcome some serious personal and workload challenges, it appears that the sky is the limit for his young and dynamic business in Yarraville, Melbourne, where the next goal is to help others…
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Elite Agent
EXP Realty: Connecting Agents in The Cloud
KEEPING UP TO DATE WITH technology is a priority on most business owner’s lists, but for Glenn Sanford, CEO of eXp Realty, technology has become the backbone for success. eXp Realty is a unique agent-owned cloud brokerage that is leading in innovation by bringing the team together in a virtual office. STARTING IN 2009 with just 25 agents, eXp Realty…
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EPM
Think outside the box for recruitment, says leading PM coach
With more than 50 people present at a breakfast specifically for property management (PM) professionals and business owners, leading business coach Fiona Blayney this week had some important messages to deliver to help attendees think outside the box to address the current talent shortage. Blayney opened the breakfast by saying “I may be slightly direct in my delivery, but I am here…
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CASE STUDIES
Jellis Craig Agent almost ‘Breaks the Internet’
How would you like to see 320,000 views on your next listing? That is exactly what Andrew Keleher and Matt Lockyer managed to achieve through some creative drone footage and a dedicated social media campaign. When you first take a look at photos of 145 Edward Road Chirnside Park you would agree that it is no ordinary property. Perched in the…
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Elite Agent
The Need for Speed
MATT HALL IS A GENUINE HIGH FLYER. A third-generation pilot, former Royal Australian Air Force Fighter Combat Instructor, international unlimited aerobatic competitor and now winner of his first International Red Bull Air Race in Austria. For Matt, the sky has never been the limit, and he tells Samantha McLean why you should aim high too. WHAT COULD be more motivational…
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Elite Agent
Clinton Knop Stronger Than Steel
MOST WOULD PEOPLE WOULD SAY that real estate is challenging enough when you’ve had a few years in the game and you’re in peak condition. After beating a cancer so aggressive he thought he only had three months to live, Clinton Knop bought the business of Century 21 in Bunbury, WA. Now with a team of 18 and a strong…
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CASE STUDIES
Rookie On The Rise, Luke McAuliffe
Luke McAuliffe was born and schooled in Canberra. Having remained in the local area he is now a part of the sales team at Peter Blackshaw Real Estate Gungahlin, where he has worked for the past three years. His career now provides the reward of satisfaction in finding the perfect homes for others. What motivated you to get into real…
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Elite Agent
Serving a Niche Market
WITH THE REAL ESTATE INDUSTRY becoming ever more challenging and sophisticated, Keller Williams broker Dan Ihara and The Ihara Team in Hawaii understand what it takes to create success. While selling real estate in paradise is most certainly everyone’s idea of bliss, the Ihara team have also created a very special niche in their market that gives them a unique…
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EPM
Life’s Too Short, says The Bucket List Guy
Trav Bell is widely known as The Bucket List Guy. Believing life is definitely too short, he recommends that everyone writes down a list of things they want to do before they die to help them work out their priorities in life. LIFE IS TOO SHORT – we all know that. But with our busy business lifestyles, how many of…
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EPM
Front Desk To Business Owner
WHEN LAURA LEVISOHN started in real estate as a receptionist she didn’t have a definite career plan. Now, with almost 20 years’ experience in all aspects of real estate and a business owner herself, Laura is self-motivated, positive and committed to her job and her clients. Having been nominated for (and won) several prestigious property management awards, Laura spoke to…
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Elite Agent
Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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EPM
A Bigger Home for Renters in Australia
THE RECENT ASX listing for rent.com.au Ltd (RENT) has propelled the company into a dynamic phase of growth as it moves a step closer to its goal of becoming the ‘Home for Renters in Australia’. CEO and Founder Mark Woschnak shares some insights into the company’s seven-year journey and future vision. Rent.com.au has just listed on the Australian Securities Exchange…
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FEATURE INTERVIEWS
Michael Clarke & Cherie Humel-Clarke: It Takes Two
MICHAEL CLARKE AND Cherie Humel-Clarke own the boutique agency Clarke & Humel Property in Manly, NSW. Working in a franchise office for several years before starting their own business from scratch, together they have sold more than $1 billion dollars’ worth of real estate. With Michael’s strength his sales expertise and Cherie’s architectural qualifications and local knowledge, they have proven…
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EPM
Hannah Gill: Beyond Business Development
HANNAH GILL FROM Independent Property Management (IPM) in the ACT is no ordinary BDM. She is highly motivated, continually striving for excellence, career driven and winner of numerous industry awards, including the REIA Property Manager of the Year in 2014. Currently managing a team of 12 and a fortnightly marketing magazine while maintaining an enviable list-to-lease conversion rate of her…
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EPM
Melanie Attard: Century 21 The Property Shoppe Windsor, NSW
Melanie Attard has been in the real estate industry in the Hills and Hawkesbury areas since 2005. She is a Licensed Real Estate Agent and Strata Managing Agent. She also holds a Diploma in Property and a Certificate IV in Strata Management, and has recently won the Century 21 Property Manager of the Year award. With her sincere, enthusatic approach…
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EPM
Kevin South: Toop & Toop Hyde Park, SA
Kevin South of Toop & Toop was interested in real estate from a young age. Property management was only supposed to be a temporary stop, but after winning Rookie PM of the Year in his first year he never looked back. Ten years later he’s still here and achieving excellence in his local area of Hyde Park, SA. What made…
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EPM
Generation Y-es!
Three young professionals. A growing rent roll. Loads of youth and enthusiasm. With a lively and interesting presence on social media that made us take notice, these ladies are all about having fun while building a serious business. Just over a year ago, aged 21, Jess Mazzocato, Director of RealEstate Precinct, started her own property management company by recruiting her…
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EPM
Close Collaboration
Getting the sales team and the property management team to work effectively together so they are referring business to each other is no easy task, but Brett Greensill, Principal of LJ Hooker New Farm, has pretty much managed to perfect it. Having started the business from scratch, he and his partner Andrew Clough now manage around 1,000 properties, with close…
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BEST PRACTICE
Face to Face, One to One
IN AN EXCLUSIVE INTERVIEW for Elite Agent Magazine, CEO of Century 21 Australia Charles Tarbey spoke with Samantha McLean about marketing, communication and what it takes to have a successful real estate career with future-proofed longevity. The biggest changes in our industry in the last few years have really been in delivery. Delivery of our product, and delivery of our…
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BEST PRACTICE
John McGrath Think Bigger (Part Two)
IN PART TWO OF OUR EXCLUSIVE interview, John talks about the success of the McGrath business in the last 12 months. He takes a stand on community, culture, property marketing and where agents should be focusing their energy for the next year. McGrath as a business has had a very strong 2014, with a strong focus on culture. Can you…
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Elite Agent
The Agent Equity Model
Domain has gained significant ground on its competition in the last 12 months with a 65 per cent year-on-year increase in audience. So I am very keen to learn more about how they are raising the bar against strong competition. One of their strategies is allowing agents participation, or equity, rewarding them for advertising based on value and volume. Desire…
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Brand Editorial
Your Brand, Your Business
IF YOU ARE THINKING about taking your career to the next level by becoming a business owner but have been a little daunted by the thought of the administration and upfront costs, then talking to the Eview Group may be a good option for you. Samantha McLean met up with business owners Maria and Manos Findikakis to find out more…
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Elite Agent
Roxanne Paterson: Best New Talent
ROXANNE PATERSON, WINNER of International Best New Talent this year for LJ Hooker, is most certainly one of the network’s rising stars. Starting her career in the industry last year at 27, she has already become a member of the prestigious Captains Club. In an honest and frank interview about starting from scratch, Roxanne talks about her prospecting secrets and…
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Elite Agent
How to make your real estate conference experience amazing
Heading to a real estate conference this year and want to make sure the experience is amazing? Check out our cool infographic with some hot networking and note taking tips to make sure you can soak up as much of the experience as possible. (Right click the image to download) Don’t forget – if you haven’t booked your ticket to…
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Elite Agent
Think Bigger
REAL ESTATE INDUSTRY COACH, mentor, thought leader, CEO and now star of the TV series Shark Tank, John McGrath spoke frankly and exclusively to Elite Agent about why today’s agents need be “straight-talkers”, how he feels about current developments with portals and property marketing, agent ethics, integrity, and community. In Part One of our two-part interview, John discusses how agents…
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BEST PRACTICE
Keeping It Real
THE FIRST SENTENCE OF HER bio reads, “Yes, you found her. The no-BS Realtor. And yes, she sells a house every 1.3 days”. Leigh Brown from RE/MAX in Concord, North Carolina is not only a successful practising Realtor but also one of the most in-demand speaker/coaches in the US right now for her no-nonsense, ‘tells it like it is’ approach.…
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Elite Agent
Glenn McGrath: Line and Length
Many parallels have been drawn between the world of elite athletes and successful business people, centred around the themes of consistency, visualisation, mindset and peak performance.
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Elite Agent
Emmy Thies: Passion for People
EMMY THIES IS THE PRINCIPAL of House Estate Agents in Toowoomba. Having started her own office at the age of 23, just five years later she has a thriving business with a team of 25 people and a bag of prestigious awards. With an unmatched energy, zest, and passion for both real estate and her team, Emmy speaks frankly about…
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Elite Agent
Interest Rates – How Low Can They Go?
IN FEBRUARY THIS YEAR the Reserve Bank of Australia once again lowered the cash rate by 25 basis points to 2.25 per cent, the lowest we have seen since the 1950s. Some economists say they would not be surprised if we see the cash rate fall to 1.5 or 1.75 per cent. RIGHT NOW IN AUSTRALIA, the available information suggests…
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