“For many agents, maintaining visibility on a tight marketing budget is a real challenge,” Jason Spencer, Co-CEO and Co-Founder of Homely Group said.
“At Homely, we’re committed to fairness.
“Every agent should have the opportunity to grow their business without the pressure of rising fees, and every vendor deserves access to the best possible marketing for their property, regardless of budget.”
For over a decade, Homely has offered cost-effective Vendor Paid Advertising (VPA) solutions, building a platform that supports both agents and vendors.
With millions of annual visitors and a growing network of strategic partners such as Gumtree, Homely continues to deliver strong reach, engagement, and value in the form of enquiries to listings.
Delivering ‘More’ with Purpose
Homely’s latest B2C campaign, More, builds on its More than Real Estate positioning from Homely’s earlier brand campaign.
The campaign reinforces Homely’s aim to deliver better results and broader reach at an accessible price point for agents and vendors.
“Our model is built on strong industry relationships and a shared vision of sustainable success,” says David Webb, Head of Industry, Revenue and Partnerships.
“Everything we do is designed to support agents – from lead generation and business growth to delivering exceptional value in a competitive market.”
A Platform That Puts People First
Homely’s audience-first model includes suburb and street reviews, as well as a local Q&A community.
These features give buyers and sellers access to rich, community-driven insights that go beyond standard property listings, attracting an audience not captured by other players in the market.
As a result, agents benefit from deeper engagement and access to an informed, motivated audience.
Amanda McEniry, Head of Marketing at Homely, highlights the company’s customer-centric focus.
“We’re excited to bring this campaign to life to remind people that there are cost-effective alternatives out there.
“Our mission is simple: to offer more value, more opportunity, and more support for our customers and consumers.
“‘More’ isn’t just a tagline.
“It’s what drives us every day.”
Championing Choice in Real Estate Advertising
Looking ahead, Homely remains committed to keeping the property portal landscape competitive by offering affordable, effective advertising options.
By supporting agents with tools to build visibility and connect with active buyers, Homely continues to play a key role in shaping a more balanced and inclusive future for the industry.
