One Percent Property Sales smashes milestone of 200 houses sold in under 14 months

Queensland-based One Percent Property Sales celebrates reaching their 200 houses milestone within 14 months of their initial launch.

The Announcement:

An innovative and game-changing Queensland-based real estate company, One Percent Property Sales, has reached a major milestone of 200 houses sold since its launch only 14 months ago amidst the COVID-19 pandemic.

The brainchild of three former Purplebricks’ agents, One Percent Property Sales has enjoyed intense growth, dominating the Queensland market to become the State’s number one value-based real estate brand.

One Percent Property Sales Head of Operations, Paul Cole said in just 14 months the company had achieved unprecedented results for both its agents and clients.

“We have sold 200 homes, transacted over $105m of property and saved more than $1.7m in commission for our vendors,” said Mr Cole.

“The One Percent Property Sales business model ensures everyone is a winner with agents receiving fair remuneration and vendors paying less than half the industry-standard commission.

“Collectively, we are also seeing amazing results in terms of overall conversion rate of 45% from appraisal to listing – which is significantly higher than anything Purplebricks ever achieved – it’s a real testament to the quality of our team and the strength of the offering.”

One Percent Property Sales is being referred to as the Uber of the real estate industry by not being a franchise model, but rather an opportunity for prospective agents to sign up and sell properties under the umbrella of the brand.

Co-founder David Sullivan says the name of the start-up reflects its policy of taking one per cent commission plus GST on sales, as compared to traditional agents who he says take an average of 2.5 per cent on sales. 

“We’re going to be a disruptor, but that’s OK,” said Mr Sullivan. 

“The market share is big enough for people to have a choice between the traditional real estate businesses and other models. 

“And our personal belief is that vendors have been paying too much in sales commissions for too long.”

The One Percent Property Sales business model allows for fair levels of marketing with the cut in costs coming from agents working remotely, without the expenses associated with physical office spaces and also through savings brought about by the adoption of cutting-edge technology.

“Our innovation with time efficiency is a competitive factor, and we’re leading with what we do with technology,” said Mr Sullivan. 

“A great resource is our unique Instant Estimate tool built in partnership with Pricefinder (owned by Domain), which can be accessed at the One Percent Property Sales website, that can deliver a 15-page detailed report on the value of most homes along with what’s important and happening in that particular local marketplace.

Properties for sale are listed on sites such as and Domain, along with prominent signage and professional photography including 360-degree virtual tours.

Fully-licensed agents pay a monthly fee to the company, and agents who sign up invest an amount of their choosing to promote themselves in their local area.

Agents receive all the commission from sales with clients only having to pay commission on a successful sale.

One Percent Property Sales is currently operating throughout South-East Queensland and experiencing major growth in Brisbane, Toowoomba, Gladstone, Ipswich, Rockhampton, Bundaberg, Townsville, Cairns and on the Gold and Sunshine Coasts.

“We are actively seeking sales agent representation in these areas to keep up with vendor demand,” said One Percent Property Sales’ Co-Director, Aaron Lau.

Source: Zanthii Communications 

Show More

News Room

If you have any news for the Real Estate industry - whether you are a professional or a supplier to the industry, please email us: