National Australia Bank’s digital subsidiary UBank, looks set to launch the world’s first digital human. UBank has named it’s newest member MIA (My Interactive Agent), who will look to target the home loan sector.
Mia is enabled with voice detection and situational awareness, whilst also being able to respond to questions 24 hours a day.
These specific characteristics have been selected to give UBank customers the same experience of speaking to an actual human, in the comfort of their own homes.
UBank has partnered with FaceMe, a New Zealand based organization recognized for its AI digital humans, UBank say this will enable them to offer customers a service like no other.
The partnership will also see UBank spearhead the use of AI in Australian banking.
“Our vision is to enable companies like UBank to create more meaningful and valuable experiences for their customers,” FaceMe CEO, Danny Tomsett, said.
“Mia offers an emotionally connected experience for servicing customers making an exciting and important life decision.”
UBank has stated they will keep their live chat service, to complement the added service Mia will offer. This latest addition sparks the beginning of AI technology being implemented into the banking industry.