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TRG set to open another office in Hunters Hill

Gavin Rubinstein is set to shake up the Hunterโ€™s Hill property market, with plans to open The Rubinstein Groupโ€™s (TRG) third office.

Just days ago he signed the lease on 94 Woolwich Rd, Hunters Hill, with the 140sq m office set to be redesigned and refurbished in keeping with the style on offer at TRGโ€™s Woollahra and Rose Bay offices.

โ€œItโ€™s the same formula as all of our offices, we want to be in the hub of the market that weโ€™re selling in and, if we can, avoid saturation with other offices and agencies,โ€ Mr Rubinstein said.

โ€œWhat I loved about this location was itโ€™s next door to some pretty epic community spots, like the Ironwood Cafe and Cucinetta Italian restaurant, and weโ€™re using Anna from Esoteriko, who was the architect and interior designer for both Rose Bay and Woollahra, so it will look cool.โ€

Mr Rubinstein said over the past 12 months, Hunters Hill vendors had called on him to sell their properties and he had achieved some stellar results, selling 22 Farnell St for $6.458 million.

He also sold 11 Tiree Ave for $12.6 million, on the back of a campaign that saw the listing video viewed more than 230,000 times.

โ€œLast year, we were called in to a few properties because the owners had seen my work and, with 22 Farnell St, we got the highest price paid on that street last year,โ€ Mr Rubinstein said.

โ€œThen we followed it up with Tiree Ave, which is also the highest price paid on that street, successfully selling that after two local agents couldnโ€™t for 12 months prior.

โ€œSo we were pretty encouraged. Call it a sign, call it what you want to, but it definitely led me towards Hunters Hill.โ€

TRG’s Oliver Williams will head the new Hunters Hill office. Photo: TRG

Mr Rubinstein said he would operate out of the Hunters Hill office as his listings required, but TRGโ€™s Oliver Williams would head the new location.

โ€œI really feel like there is an opportunity to shake things up,โ€ Mr Rubinstein said.

โ€œWith regard to the other agents, I think you’ve got a couple of key players that are very good, and have been quite comfortable having dominant market share for a long, extended period of time.

โ€œI think it (the Hunters Hill market) is going to benefit from adding some extra competition to the mix and fresh energy.โ€

Mr Rubinstein said Mr Williams was the perfect agent to head the new office. 

โ€œOliver Williams is one of the hardest working real estate agents I know,โ€ he said.

โ€œHe has had pretty intense training with me over the past four years and he is one of my righthand men.

โ€œHeโ€™s been involved in every Hunters Hill sale Iโ€™ve had over the past 12 months, quite intimately, and together weโ€™ve built this passion for the area.

“I find the scenery very pretty, I find the houses, the character and the architecture extremely appealing and I feel like it’s very on brand for TRG.”

Mr Rubinstein said TRG Director of Commercial Jake Fahd had been instrumental in securing the right premises for the Hunters Hill office, with renovations due to start in about two weeks.

The fitout is expected to take about three months to complete, but Mr Rubinstein said TRG was already very active in Hunters Hill, with 75 Alexandra St heading to auction in June. 

75 Alexandra St will go to auction on June 1. Photo: TRG

Mr Rubinstein said the new office would comfortably cater for 20 to 25 people.

โ€œWeโ€™re not aggressively looking to recruit but we would love and welcome conversations with agents who sell in that area and would like to level up and who think they can help us,โ€ Mr Rubinstein said.

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Kylie Dulhunty

Former Elite Agent Editor Kylie Dulhunty is a freelance content producer for the Elite Agent audience, leveraging her extensive copywriting and real estate expertise.