Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
The Agent Equity Model
How did Telstra revolutionise its customer service? By facing stiff competition from Optus. What caused Microsoft lose its near-total market share in the '90s? Apple's innovative and user-friendly experience. And what made air travel more affordable for the average person? Virgin's groundbreaking alternative. In each instance, competition proved to be the driving force. Domain CEO Antony Catalano emphasises that competition is vital in the real-estate publishing space too, as it leads to superior products, enhanced services, and controlled prices. Without it, the world would be an unattractive place. Interview by Samantha McLean.
Tactical Listing
Stay Humble, Stay Hungry
Skimmers, Sceptics and Soakers: are You Reaching Them All?
Think Bigger
Top 10 tips for improving your listing presentation
Marketing Battle Plan
41 (Not So) Crazy Things to Make You Stand Out as A Real Estate Agent
Direct Mail: Reassuringly Expensive
How to Avoid Missing Out on the China Opportunity
Becoming a Better Auction Agent
Defending Your Fee
Stop Calling People on Fridays
The Goose That Lays The Golden Eggs
Get the lead, then don’t be beaten!
Real estate leads don't turn into listings and property sales with the wave of a magic wand. Josh…
Never Let Anyone Stand Between You And Your Customer
Vendors Behaving Badly
The Listings Stoush is About More Than Price Rises
Cooling Off Period: Using the winter months wisely
The Finishing Touches for an Open House Inspection
Our Exclusive chat with Chris Heller
Don’t let your leads slip away
Writing as Kirsty Spraggon in 2014, Kirsty Akaal explains how organised follow-up and personal contact can turn old…
Calling clients, do you love it or loathe it?
Kirsty Akaal, writing as Kirsty Spraggon in 2014, shares practical ideas for approaching client calls, staying present and…
Instant trust, is it possible?
7 steps to a ‘killer’ 3D marketing campaign
The psychology of objection handling
Is there a ‘winning sales personality’?
How Many Times do You Run The Same Ad?
Is there a doctor in the house?
2 Things You Should Never Do if You Want to Attract More Listings
Strategic Intelligence
Feng Shui for Real Estate Agents
The 7 habits of highly effective agents
Glenn Twiddle’s 2013 article explores habits he observed among successful real estate agents, including learning, skills and consistent…
