OPINION
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The Future of The Shopfront
In what appears to be an era where agents are reconsidering the traditional shopfront, Stacey Sheehan discusses why it remains of utmost importance. In 2002 a new CEO was appointed to AMP, Australia’s largest superannuation fund manager, to navigate it through a corporate crisis that some viewed as terminal. He was noted to say at the time of embarking on…
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Auctions Don’t Work Here, Our Market is Different!
Jason Hellyer from Landmark Harcourts explains why regional and rural operators should consider having a conversation with vendors that covers both auctions and private treaty sales. In one sense, it is true that real estate markets can and do differ significantly from region to region, state to state, but generally only from a legislative, economic and landscape perspective. In my…
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The Butterfly Effect
For every action, there is a reaction. Douglas Driscoll, CEO of Starr Partners asks the question, “As real estate agents, do our actions lead to the desired reactions from our customers?” It is said that it can take a lifetime to create a great reputation, whereas it can take just a second to shatter it. One small misdemeanor is often…
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Just Walk Away
Knowing when not to take on a listing is as important a skill as any other in this game. The question is how is that decision made? Tony Rowe gives his opinion. There has been lots of talk recently about agents lowering their fees to secure listings, sometimes to ridiculous levels. Yes, it’s competitive out there. Yes, getting the maximum…
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Time to Step up to The Plate
Demand perfection from yourself, constantly evolve and display the passion and desire to compete with the absolute best in the industry, or start thinking about a new career. It is time for agents to “step up to the plate”, says award winning director Matthew Hayson. Like any industry, we as real estate agents need to ask ourselves if we are…
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Focus on Growth
“Whosoever desires constant success must change his conduct with the times.” Anton Kardash, the newly appointed CEO of the REIQ, says that this aptly describes the thinking of the REIQ board in moving the Institute forward in what have been difficult times. This REIQ’s commitment to improvement has led to my appointment here, and while I am new to Real…
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Thriving in a tough market
Chris Gilmour lists and sells a property every 26 hours in what everyone considers “a tough market”, how does he do it? In this market, we really are seeing the best and worst of our industry. It’s like this market is taking the square root of everything about us and expanding it. If we have skill with people, marketing prowess…
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